How to Get RESULTS!

How to Get Results
Getting results is easy. Just take action. Most people act on the wrong things. It is about execution.

If you prefer video, I added a video link after each principle (where I have them) to make it easier. I have been a student of how successful people get results for many years. I once did an informal study of 1,000 successful small, business owners and determine they all did the same actions, all nine. This study took over seven years to fully understand the power simply changes in your thinking and behaviors can have on your success. If you read no further know the secret lies in execution.

Probably the most important concept is the first one: Enlightened Self-Interest (ESI). Enlightened Self-Interest is understanding what is in your best interest with the intent to choose and take action resulting in the highest value to the most people. When this is determined (and it can and will change) you are more effective at managing your time, energy and money by working with people who support your ESI.

How does ESI apply in your life and business?

In your family: Enlightened Self-Interest is being the best husband, father, wife, mother, etc., you can be and taking steps to grow and improve your skills were needed because it is in the best interest of your family for you to improve.

In Business: Enlightened Self-Interest is understanding your purpose for being in business and training your staff, implementing process and helping your clients understand you are there for them. When they understand you are there for them they will be there for you.

In Sales: Enlightened Self-Interest is understanding how you can enrich the lives of those you sell to so they see the value and they are will pay you for this value. We define enrich as changing your prospects opinion of you, your company, products and services so your prospects and customers know how you will help them.
Once we are clear on our ESI, you are ready to take action.

Below is a short YouTube video with Robert Schepens interviewing Ron Finklestein to help you understand both the power and simplicity of ESI.

In this video ESI is sometimes referred to as Intelligent Self-Interest.

Principe Number Two: People. We are dependent on people and is understanding that our success is dependent on how well you coach other to purposeful action (ESI).

If certain people thrive in our business, we must be disciplined in hiring the right people; people who support your ESI. By this, I mean putting the right people in the right seats and empowering them to take the right actions.

Principle Number Three: Results. If we know what to measure, we know if something is working. But, we must measure those processes that support our ESI.

Principle Number Four: Ownership. This is simple and powerful. We must own what happens otherwise we cannot change it. It is not your family holding you back, the bad economy, not enough customers or other excuses that hold us back. Usually, what holds us back is right between our ears.

Principle Number Five: Persistence. Persistence is defined as the continuation of an effect after the cause is removed. Persistence is fueled by our ESI. ESI/ISI helps us understand the interconnectedness we have with people we interact with regularly. ESI/ISI asks us to become the type of people we need to become to achieve our desired commitments. ESI/ISI asks us to take 100% ownership for what happens in our lives and helps us understand we can choose how to respond instead of reacting.

Principle Number Six: Focus. Focus is just two questions. Is what I am working on taking me closer to my ESI? If not, then why am I doing it? Do not underestimate the power of these two questions. They can be powerful in transforming your life if you apply them diligently.

Every day we need to ask ourselves if what we are doing is taking us closer to our ESI. If the action we are taking does not support our ESI, why do it. This is an example of how you can protect your time energy and money.

Principle Number Seven: Discipline. Discipline is taking the results that work and building measurable, repeatable and predictable processes give us the knowledge that all problems are handled the same way. This frees us to move to the next opportunity to grow the business.

Principle Number Eight: Ideas. When you get clear the number of ideas that you have will grow. This is both a blessing and a curse. A blessing because you will see things differently and with greater clarity. A curse because of the excitement of new ideas, you can lose focus. Be careful here. Put the ideas away for a few weeks and then if you are still excited it may be time to implement a few of them.

Principle Number Nine: Action. Taking Action is simply moving in the direction of your ESI.

All nine actions are documented in my book Make a Difference: From Being Successful to Being Significant, available on


If you want some help implementing these concepts, please let me know.

May Blessings be Upon You,
Ron Finklestein

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

About Ron Finklestein

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

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