Do you care what people think of you?

Do you know (or care) what others think of you?

A few years ago I was meeting with an attorney to help him grow sales. I asked him, “Why did you choose to meet with me?”

His answer, “Because I called four people I know who know you and they say you are the real deal.”

I was surprised by his answer and did not give it much thought.

Since then my client have introduced me to their associates as “The Real Deal.”

I did a speech to a local chamber and the chamber CEO introduced me to 100 business owners as “The Real Deal.”

Several people I met in the audience asked me how I came to be called “The Real Deal.”

I realized I created a brand. I did not do it with intention, but I have a brand none the less.

I went to my mastermind (a group of business owners that support each other) and asked their opinion about being called “The Real Deal.”.

Here is what they said, “If people call you that, it is OK? If you gave yourself that name it is not OK.”

Since we all have a brand (reputation) in our market, whether we created one with intent or not, do you know your brand? If not why not? This missing piece of information could be costing you thousands in new business.

Do you know what your brand is?

Does it support you or hinder you in creating new customers?

How do you find out what your brand is?

And most importantly, how do you market your brand for your best and highest use?

Let me know what you think of my brand and let me know what your brand is or the brand you are trying to create. You can leave me a comment on my website. Here is the link:

The Real Deal

Ron Finklestein

To learn more on how to start building your brand download the free report: Six Questions Your Prospects Want Answered Before They Buy at

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

About Ron Finklestein

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.


  1. Ron, you certainly are “The Real Deal”, if that means you are sincere, honest, etc. You are also the real deal because you are insightful and straight-forward. I cannot imagine you going into a company or a solo office and spouting boilerplate answers. Whoever would give it to me, I would love to have a brand that good! Or any brand that would be positive. My biggest problem is that I don’t have a brand, even one that I declare! W/o a brand, you have no target audience, either! Or no reason for existence!

    Aren’t you glad you wrote that post?

    • Thank Brian. We all have a brand. Most of us do not know what it is. And yes. I am glad I wrote this post.

  2. That’s a great brand to have, and in your case it’s 100% accurate.

    • Thank Michael. What do you think your brand is?

      • I’m still sorting that out. One customer said I keep him from looking stupid and another called me his secret weapon, so I feel like building on that somehow. I recently attended an event where we went around the table and gave seven-second pitches. Mine was, “George Orwell said that great writing is like a window pane. Let Michael Edits be your Windex.” That works if the Windex people don’t mind.

  3. It’s a career milestone for any professional business advisor when his audience and colleages refer to him/her as the “real deal”. This can only be a direct reflection of your character and personality. More importantly, because you are doing nothing more than being yourself, the upward trajectory of your activitiy is sustainable and truly unlimited.

    Congratulations Ron!! You have earned it!!!

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