Close more Deals through Matching and Mirroring

Close more Deals through Matching and Mirroring.

There are some people you connect with right away and many times you do not know why. When you connect with someone you are in rapport with them. Did you know you can quickly and easily build rapport with most anyone?

There was an interesting experiment by the Universite de Bretagne-Sud in France that says people buy more from you when you act like them. By matching and mirroring customer behavior, 78.8% of the customers ended up buying the product. Without matching customer behavior, buyers only made a purchase 61.8% of the time. Along with increased likelihood of buying, matched customers were more complimentary of the salesperson and the business.

The study abstract states: “An experiment was carried out in a retail setting where four sales clerks were instructed to mimic, or not, some of the verbal expressions and nonverbal behavior of the customers. On their way out, these customers were asked to evaluate the sales clerks and the store. Results showed that mimicry was associated with a higher sales rate, greater compliance to the sales clerk’s suggestion during the selling process and more positive evaluations of both the sales clerks and the store.”

Another study was performed on Duke University undergrads where participants were told that its purpose concerned the impression formation, process and marketing of unfamiliar products. The study was set up to see if a decision maker would/could be influenced to make a purchase based on a sales person mimicking customer behavior when the decision maker is aware that they are dealing with a salesperson. Turns out the decision maker was over twice as likely to buy when mimicking was employed. Source: http://blog.insideview.com/2011/11/18/how-science-is-changing-sales-as-we-know-it/

If you want to know how to utilize this powerful sales tool, give me a call. It is easy to learn and it works.

Ron Finklestein
330-990-0788
ron@businessgrowthexperience.com
www.businessgrowthexperience.com

 

 

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

About Ron Finklestein

Ron Finklestein is an accomplished Sales Training Coach and Consultant for small businesses. Professional and public speaker. International business author.

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