Hey, what’s up?
Someone who bills themselves as a social media & LinkedIn expert (her words not mine) asked to connect with me on LinkedIn. I accepted this request.
The email I received from her had only this question, “Hey, what’s up?”
Maybe I am showing my age but I have no clue how to answer this question. Is she asking about work, my family, what I am doing right now, what I do, or who I do it with? It left me feeling confused and wondering if she thought she was on Facebook (I perceived Facebook communication to more informal.)
I replied, “I do not know how to answer this question,” trying to gain some clarity in what she was asking.
I get the reply, “what do you do?” This made we wonder if she read my profile since it clearly states I help companies grow sales and increase revenues. I replied, “I help companies grow sales and increase revenues with sales training, coaching and consulting.”
Her reply, “do you have a web site?” Again, if she read my profile she would know that. I replied, “I have several of them.”
This whole process could have been shortened if she did a little homework (such as read my LinkedIn profile.)
If you want to engage me in a dialog please be clear. Tell me what you do and why I need your service. Don’t send me an email and ask “what’s up?” I do not know you. Tell me why I should invest in a relationship with you.
If you think you can help tell me why. You could say something like, “I looked at your web site and here is where we can help.” Please specify which site you are referring to as I have several. If you do not mention the site I will assume you did not look or you would be specific. This is important because this is where the sales process begins.
Finally, don’t make me work at understanding what you do or why I should care. If you don’t know your business well enough to answer that question, get some help. Especially if you are selling social media marketing services. If you can’t market yourself how would I expect you to market my services?
We are all busy people and we want and need help that will take up closer to our goals. I think we appreciate being approached with a meaningful well thought out message.
LinkedIn is a powerful marketing tool. Use it with the respect and responsibility the members deserve.
With that being said, I invite you to go to <a href=”http://www.businessgrowthexperience.com”>www.businessgrowthexperience.com</a> and download my free report on the Six Questions Prospects want Answered BEFORE They Buy. It will help you answer my questions above.
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