Powerful Lessons From a Mastermind Participant

Over 10 years ago I started a Mastermind group with one other gentleman. There was one individual I wanted to get to know better but we ran in different circles. I always respected this individual and told him that. I asked him if he would be willing to join me creating a group. He agreed and suggest he bring four and I would bring four (including ourselves).

We had many missteps in launching this group and creating the process we use now. We tried being a book club. That did not work. We tried using Dan Kennedy’s marketing material for discussion. That did not work. We tried being an accountability group. That did not work because we all had enough people to hold us accountable. We tried adding women to the group and that did not work (not sure why.) I tell you this because it would have been easy to throw in the towel and quit. It required open communication to work through the start-up issues and later the issues associated with creating a high performing group.

Here is what we needed to do to make the group work: Openness to give and receive constructive feedback, a willingness to be vulnerable (not easy for 7 middle-aged men), it required a commitment from all to play all out and a flexible format that allowed each person to play at the level that made sense for them that month (forgot to mention we meet monthly from 7-9 AM.)

We did turn over several people (for a variety of reasons) and we settled on a strong core of commitment members with the youngest member being in the group four years. Four of the members are original members.

At our last meeting, I asked them to talk about their biggest learning (both good and bad) they experienced in being a part of this group. Below is a summary of their answers.

“I learning how to asked good questions, not just questions.”

“I learned to be more interested in others and make myself less interesting.”

Several people mentioned the power of using “in what ways,” instead of “how,” and how it changed the both the quality of the question as well as the quality of the answer.

One gentleman spoke of how he would ask himself, “What question would the group ask of me when I share this with them?” We are his ghost accountability partners.

Another person spoke about how, “I learned to ask deeper questions and look for the connection between how someone feels about something and how they think about something.”

The consensus about the group’s success is around 100% ownership  of an issue and acting on that ownership.

One gentleman talked about the “power of transformation through the power of intention” with acceptance (not necessarily agreement) of each other and how he create lifelong friendship with each member of the group.

Others faced personal demons and with the help of the group, confronted them. Others made major life decisions (divorce, family priority, etc) based on feedback they received.

Finally, one person talked about how it is an oasis for him to be “self-reflective, force a pause in daily life and get clear on what is really important.” This allowed for a personal reboot.

I hope you understand that getting here was not easy. Beliefs were challenged, feeling were hurt, misunderstanding occurred, and  yet the group was committed to each other.

The most powerful change agent for me has been this mastermind group. I shared things I never shared before and I was accepted for all my flaws. It is a very powerful feeling to know such  respect and love.

I learned so much because everyone is a business owner or senior manager in a larger company. Sharing business problems and getting unvarnished feedback can be hard, especially if you are the problem.

There are many good groups out there. Some are business focused, some are marketing focused, and some are a combination of both. Some focus on the under 40 crowd and some on businesses with less than $10M in revenues.

Get clear on what you want from a group and visit groups you think will help. Look closely at the group’s culture. It might be a highly effective group, just not for you.   Are their members with more experience than you (you really want that, especially if business growth is your purpose.) The range of ages in our group is early 40s to late 60s.

Last resort, create your own group. Pick people who are different from you. It makes no sense to surround yourself with people just like you; how will you grow and learn without someone who not afraid to challenge you.

May Blessing Be Upon You!

Ron Finklestein
Marketing Strategist



Sales Tip # 10 – Perception is Reality

Perception is Reality!

In this short video (57 seconds),  you will see the impact perception has on another person’s reality. If you are dressing, speaking, or doing things that are not congruent with other’s expectations of you (in your job), you can be perceived at not trustworthy and loose opportunities.

Leave me a comment if you have experienced this problem. Share your experience below.

Sale Tip # 8 – Why are you different?

Sale Tip # 8 – Why are you different?

I received a call from my nephew and he asked me this question, “Why are you different?” What is was really asking is, “Why are you different from your brother?”

As I answered the question I realized he was asking a fundamental question about sales and marketing as well.

Each prospect wants to know, “Why are you different than your competitors?” and “Why is that difference important to me?”

Why are you “different” than your competitors?

Most people talk about how good they are and they do not tell the prospect why this is important.

For example, I am a sale trainer and coach. People ask me how I am different than my competitors. I explain to them how everything we do is research based, market tested and results oriented. I then ask them if they want to work with someone who read the book or the person who wrote the book (since I have written six books.) Having written six books on business growth is a powerful differentiator. All my material is in the public domain allowing them to check it out to see if it resonates with them. It also allows them to explore my depth of knowledge.

This makes is easy for the prospect to understand my uniqueness in helping him solve his sales issues.
The next part is just as important because here is what they really want to know: Why is your differentiator important to me?
They are really asking if you will create more value, make them more money, save them money, save them time, make them more productive, make them money or reduce their risk. That is what most business owners want. Can you position your product or service in a way the prospect can understand and act upon?

Let me give you an example.

We help companies (what we do) increase revenues, grow sales and shorten the sales process (why it is important) putting you back in control of the revenue generation portion of your business. (We are different) than our competitors because our program is research based (our books), market tested (proven by existing clients) and results oriented (grow revenues/increase sales) and what we teach will not only help you grow sales and you will use it to improve nearly every type of relationship you are involved in.
We need to stop marking our prospects think so hard about what we do and why that is important to them. In a book called Achieving Sales Excellence the author researched 8,000 business owners and the owners said the most important part of the sales process (39%) is the ability of the sales rep to effectively communicate the impact your product or service will have on the company and help move the prospect through the sales process.

How successful you are in sales is dependent on many things but these are important:
1. How effective you are in communicating your value in a way the prospect understands
2. How effective you are in helping the prospect through the buying process
3. How easy you make it for the prospect to understand why your unique value proposition is important to them.

Be sure to check out the other sales tips at http://www.ronfinklestein.com

To Your Success!
Ron Finklestein



Sales Tip # 6 – Are you Likeable?

Sales Tip # 6 – Are you Likeable?

We all know people buy from others they know, like and trust.

If that is true, and I believe it is – are you likeable?

If you are likeable what do you do to be likeable?

Recently, I was meeting with a seasoned business pro. It was our first meeting. He was semi-retired and we were talking how his assessments would help his clients make great hiring decisions. He wanted to see if I was someone he could introduce to others when the need for sales training was identified. We had a very good discussion. I listened as ho told me about his assessment and the positive impact they have when used.

When the time came he asked me how he could help me.

I pulled out my one page document that outlines what problems we solve and who we want to meet and showed it to him. He pushed it back and said, “It is too detailed.”

I pushed it back and said, “I get a lot of business using this document!”

He said, “It is not the document that gets you business.”

Trying to be open-minded I asked, “Why do I get the business?”

He only said “you’re likeable.”

I paused – what do you say to that?

We finished our meeting and on the way home I asked myself, ‘what did I do to be likable?”

I listened. I was interested. I asked questions for clarity. I really wanted to learn what he did.

I was not satisfied with what I was thinking.

I decided to ask a group of well-respected and accomplished business associates how one is “liked” – from their perspective. They are from all walks of life, of different ages (24 – 61) and they all sell into different markets. They included Mike Lemmeyer (home improvement) from K Guard, Tim Plonski (Financial Services) from JK Investments, Dave Kuhner (Marketing) from Team Kuhner, Bob Powers (Financial Services) from Primerica, Paul Stefunek (Retained Search) from Paul Lawrence & Associates and Ron Finklestein (Sales Training/Consulting) from Business Growth Experience.

After a very interesting discussion here is what we came up with:

  1. Smile – Smiling indicates a high-level of trustworthiness.
  2. Listen – Don’t listen to prepare for the next thing you are planning to say but listening to understand.
  3. Eye contact – Making eye contact indicates you are present in the discussion.
  4. Look the part – You must dress as one in your industry would dress. For example, plumber in a tuxedo would raise a red flag whereas a plumber dressed a plumber makes sense.
  5. Communicate effectively – Don’t make others guess at the meaning you are trying to communicate.

It seems so simply and I understand how difficult it is to be effective in all five areas. Please let me know your thought and the actions you take to be likeable so others may learn.

To your likeability,

Ron Finklestein
If you like this article, check out my newest website: Make a Difference. Here we focus on growing sales, leadership and personal development.




53 Things I wish I Knew BEFORE I Started my Business

53 Things I wish I knew Before I Started my Business:

  1. How to write a business plan
  2. How to execute a business plan
  3. How to find a good coach
  4. How to park my ego and ask for help
  5. How to network and build an effective network
  6. How to build effective relationships
  7. How to sell
  8. How to manage money
  9. How to use marketing to build a brand and attract the right client
  10. How to find the right customers
  11. How to ask for the order and not expect them to ask
  12. The value of surrounding myself with others who are better than me
  13. How to be vulnerable
  14. When to say no
  15. When to say yes
  16. How to take calculated risks
  17. The value of ethical leadership
  18. When to hire
  19. How to hire
  20. When to outsource
  21. What to outsource
  22. To understand what people were really saying
  23. How to value my product
  24. How to price my product
  25. Understanding of my ideal customer from both a demographics and psychographics perspective
  26. How to find a good accountant
  27. How to find a good financial planner
  28. How to find a good graphic designer
  29. To set my goal higher
  30. To go for the “no”
  31. Take more risks
  32. Forgive myself sooner when those risks fail
  33. Test for understanding
  34. Learn to say no
  35. Learn to say no again
  36. Reward myself more often when good things happen
  37. The power of a goal
  38. The power of a goal that I have to report on
  39. When to give up on  an idea
  40. When to act on an idea
  41. The power of planning
  42. The higher power of a plan “B”
  43. How to take better care of myself
  44. The power of a great diet
  45. How to get to the feeling of “belief” sooner
  46. Setting up a good filing system
  47. How to write a book sooner
  48. No caring what others would say
  49. Doing what is right
  50. Sleeping better at night
  51. How powerful “brainstorming” is in understanding a problem
  52. The power of having a database of trusted people who can help solve a problem and letting them
  53. The value of being a friend


Ron Finklestein


Is there a difference between loyalty and responsibility?

Is there a difference between loyalty and responsibility?

In one of my mastermind groups, one of the members discussed some potentially life changing decisions he would be making in the next few month.

These decisions would impact many people and depending on his decision, some not positively.

When he was asked what was important to him as he decided, he discussed loyalty. As we explored his description of loyalty I realized he was describing my definition of responsibility.

I can be loyal yet not chose to be responsible. I can be responsible and not be loyal.

I am not sure which is more correct – him feeling loyal or responsible.

It was true that he was responsible for whatever decisions he made but was the decisions he made come from a sense of loyalty or responsibility.

Dictionary.com define loyalty as the state or quality of being loyal; 1. Faithfulness to commitments or obligations. 2. Faithful adherence to a sovereign, government, leader, cause, etc. 3. An example or instance of faithfulness, adherence, or the like: a man with fierce loyalties.

Dictionary.com defines responsibility as 1. The state or fact of being responsible, answerable, or accountable for something within one’s power, control, or management.

I am thinking he has confused being accountable and being faithful.

This is a hard concept for me. Do you make decisions from loyalty or responsibility and if so how do you distinguish between the two?

Do you have the same understanding when making personal decisions and business decisions?




Ron Finklestein

I could not believe he refused!

Last week my wife and I went shopping as some of our favorite places – second hand stores. I was preparing for total knee replacement and I needed some durable medical supplies (canes, walkers, ice packs, etc.)

The store we visited is called Kathleen’s Kornor. As you can imagine Kathleen is the owner and a friend. She is on West market Street in Akron, what is referred to as the Highland Square Area.

While visiting, the internet went down and Kathleen could not take credit cards.

This individual wanted to buy a roll of shelving paper and had no cash. He wanted to use his card, which could not be processed because of the internet problems.

I offer to pay cash and only ask that he pay it forward. He actually refused.

Not wanting Kathleen to lose the sales, I gave Kathleen the money. He offered to reimburse me $1.

As I walked out the store I simply asked him to pay it forward.

As I walked out the door I wondered why he resisted our simply request.

This got me thinking about all the times I refused help because of pride, time, embarrassment and other strange things we humans sometime do to ourselves.

So now I have a request I would like you to pay it forward. My Coauthor Dr. Tony Alessandra if offering a DISC assessment at no charge ($79 value). Here are the details. You can receive some great information and help someone at the same time.

To Your Success,

Ron Finklestein

4 Most Powerful Words in the English Language

Four Most Powerful Words in the English Language!

I recently did a radio interview on blog talk radio. We talked about how to use the four most powerful words in the English Language to grow sales and increase revenues.   I wanted to share the broadcast with you. Please give a listen and post your comments. Here is the link:


Ron Finklestein

Ron @ businessgrowthexperience.com

Check out my membership site and get your free download. got to http://www.businessgrowthexperience.net

Rynd Speaks

This is the first chapter of my next book. It is a parable on how Bob uses  the Nine Laws to solves some very difficult personal and business problems. The Book is called Rynd’s Nine Laws for Personal and Professional Success – Going from Success to Significance. My coauthor Mike Larocca and I are very proud of this book because of the compelling story, the easy read and lessons learned. It will be available on Amazon in shortly!

Please read and enjoy.

Bob’s Drive


“Why am I the only person in this office who can do sales?”

Bob is seated in an elegant office, in a luxurious black leather chair at a cherry wood desk, none of which he ever seems to notice. He’s wearing a tailored gray business suit. His jacket is draped over the back of his chair.

Bob is facing Richard, who wears a tailored navy Armani suit despite holding the title Inside Sales Manager and thus rarely leaves the office. Richard begins to formulate a reply, but Bob cuts him off.

“No, scratch that,” says Bob. “Okay, fine, maybe I’m not the only person who can do sales. But I am the only person who will do sales, who does do sales. It’s not difficult. Everyone we contact needs this service. It’s a great service. It’s simple to see this. It’s simple to explain this. But why am I the only person who’s actually doing the work?”

“I –”

“Don’t answer that. I’m not in the mood right now.”

Bob realizes that right now’s not the time for a reasoned conversation. After a brief, almost guilty look at Richard, Bob says, “Let me go calm down first. Then tell me what happened with Greg and the Eastern contract.”

My reaction was unreasonable, Bob realizes as he leaves his office. But being annoyed at this problem is not.

Bob briefly wonders how long it’ll take Richard to return to his own office, and almost smiles, but his amusement quickly gives way to his annoyance.

Bob doesn’t mind doing sales. He’s good at it. It’s not what he would have envisioned himself doing twenty years ago, but he doesn’t mind sales. Or marketing. Or customer service. Or even purchasing, receivables, payables, or payroll.

Well, maybe not payroll.

No, the problem is that he is either doing or overseeing all of them, in too much detail, being pulled in 94 different directions at once. He owns a business that grossed four hundred grand last year and he’s still working harder than he would in a 9-to-5.

It just doesn’t make sense.

Bob enters the break room and is halfway to the water fountain before he stops. The table is cluttered with napkins and plates. On the counter beside the sink are several bottles of soda.

Unfortunately, Bob’s secretary chooses just that moment to open the opposite door and enter the break room. Ella’s smart “office chic” business suit, silk blouse, expensive shoes, and styled black hair make her look almost as efficient as she actually is.

“This is just ridiculous.” Bob throws his hands in the air. “Am I a business owner or a babysitter?”

“Bob, I thought you were –” she begins.

“Am I the only person who is even marginally engaged in this place? I can’t believe I have to tell you to keep the kitchen area clean, to take out the trash, to answer the customer emails on the same day. It’s ridiculous that you don’t know all this. It’s ridiculous that you aren’t already doing all this. Is it ignorance or apathy? No, wait, let me guess – you don’t know and you don’t care.”

Ella knows this isn’t true. She also knows that Bob knows this isn’t true. She enjoys working for him most of the time, but he can overreact on occasion. She suspects it’s the result of keeping such a tight lid on his feelings, but it wouldn’t be appropriate to tell him that.

The atypical situation in the break room leaves Ella stunned for a moment. In that moment, Bob leaves the room. He’s out of the building before she ever gets the chance to tell him that the so-called mess was in fact Bob’s workers setting up the break room for his 45th birthday party.

Bob quickly drives his silver luxury sedan from the parking lot, enjoying its smooth handling and easy power. He always enjoys the first minute of every drive, before his thoughts and plans move to the front of his mind and distract him from his surroundings. The first car he looked at cost more than he was willing to spend, but he likes what he bought instead.

He drives half a block along the access road, stops at the intersection where it meets the four-lane “proper” road, turns left when the light changes, and starts using his hands-free phone.

“Ella, it’s Bob. I’m sorry about that. Really. I shouldn’t have done that, okay?”


“I’m going to Eastern to see if I can save this contract. I don’t know when I’ll be back. I’ll keep you posted.”


Bob drives his car onto the interstate and accelerates rapidly. He notices that Ella seems subdued, which makes him feel guilty. “I’m sorry I blew up back there. You do a great job. I’d be lost without you.”

“No problem.”

“Okay. Bye.”

Bob ends the call, swerves around someone who apparently doesn’t realize that interstates also have minimum speed limits, and makes another call.

“I’m sorry I blew up back there,” he tells Richard’s voicemail. “It’s not your fault. Since this is a local customer for a change, I’m going down there to save this one in person. Keep pulling those numbers together. I’ll catch up with you later.”

After quickly checking his GPS to remind himself which exit to take, confirming that his memory is accurate, he makes another call.

“Greg,” he says. “Bob. Tell me what happened.”

“I –”

“Give me the short version.”

Greg pauses. “The guy with the title Purchasing Manager does not, in fact, make purchasing decisions.”

Bob exhales.

“Exactly,” says Greg. “All that effort explaining what we do, winning over a guy – and we did win him over – who can’t say yes or no. He’s got to go run it by his boss, and we’ve never spoken to her at all –”

“And he’ll lose something in translation.”

“Right,” says Greg. “That’s exactly right.”

“So we find out who she is and then we start over again.” Bob bangs on his steering wheel in frustration.

“It gets worse. While we were busy with the gatekeeper, Dickson got into the company president. She’s the one making the decisions.”

“Oh… fudge.” Bob breathes deeply. “Dickson. How did they find out who the decision maker is before we –? No, never mind how they found out. The question is, how do we fix this?”

Oh great, he thinks, flipping on his headlights and windshield wipers. Rain.

“Recommendations,” says Greg. “Testimonials.”

“What about them?”

“If we start over now, we sound like salesmen.”

“That could be because we are salesman,” says Bob, chuckling.

“We know why we’re different from our competition, why Eastern should hire us instead. But we can talk ourselves blue in the face explaining that and it won’t be as effective as recommendations from our customers.”

“This is true,” says Bob. “But unless you know how to get our customers to drop whatever they’re doing and just jump in ahead of Dickson right now to tell Eastern just how great we are…”

Ahead of Bob, a car brakes suddenly. The lanes on this stretch of interstate have a way of suddenly ending or turning exit-only and panicking those unfamiliar with it, so he isn’t surprised, but he is annoyed. He swerves left and wonders why he’s so easily annoyed these days.

“We could always sabotage them,” Greg mutters, followed by a noise that doesn’t travel well from hands-free phone to hands-free phone.

“Did you just laugh nervously?” Bob asks.


“I’ve read about that in books – oh, how I wish I had time to read books again – but I don’t believe I’ve ever heard it before. Was that a nervous laugh?”

“Um… no… um, I was just joking about sabotage –”

“Of course you were joking. Sabotage would be unethical.”

“It would,” Greg quickly agrees.

“So we don’t do that. We don’t sabotage Dickson. We reframe the job.”


“Sure. Reframe. If we’re bidding against an incumbent, we make the old entrenched methods look bad. If we’re the incumbent, we make our insider knowledge critical. If we’ve got a better reputation for data security, we play up the threat and likelihood of compromising a system. If none of our competitors provide a single point of contact, stress that we do and why it matters. If we’ve got a less experienced team, we play down the need for expertise and talk up our ability to do the same work at lower cost. If we’ve got a more experienced team, we play up the value of experience, and the peace of mind they’ll enjoy knowing that our people are all hired, trained, and in place. Make what we do best seem vital and what others do well seem not so important. Stress the critical importance of anything we know that our competitor doesn’t. Reframe.”

“Ah,” says Greg.

“Ideally before they call for bids, of course.” Bob takes the exit that leads from the interstate he’s on to the interstate he wants to be on. “Oh, have they called for bids on this yet?”

“Not yet.”

“Great! We are in there! We can help them decide what to stress in the RFP. If Dickson can beat us on what does matter to the customer, we bid on what should matter to the customer. Can you meet me in –”

Bob is driving in the leftmost of five lanes, which quickly narrow to four and then three lanes, and he needs to shoot to the far right lane within the next mile. This particular stretch of interstate brings out the worst in the lane jockeys, no matter the weather, especially if there’s a slow-moving bus or truck.

Bob is momentarily distracted by his phone call and therefore unaware of the car on his right, in his blind spot. The car veers to its left and smashes into Bob’s car at 73 miles per hour.

The road is newly wet, when the asphalt is at its slickest. Bob’s car skids. Badly.

Failing Forward,

Ron Finklestein
ron@ businessgrowthexperience.com
www.businessgrowthexperience.com – Download the free report
www.businessgrowthexperience.net – Sales Membership Site – try it today!



What I learned at my Sales Lunch & Learn

What I learned at my Sales Lunch & Learn

I do a monthly lunch and learn sales coaching program each month. In an effort to reach more people I recorded the session and posted it on YouTube. The link is below. I do not plan to keep this public long so if growing sales is important to you, take some time to watch/listen to this video.

After a short while, I will make this video private and only my client will have access to it via Google Plus.

This video was recorded live as part of a coaching session to private clients of Ron Finklestein and the Business Growth Experience. Ron discusses some challenges sales people must overcome, what business owners expect from people selling to them and nine actions they must take to become more successful. To learn more on implementing these actions please check out our sales training web site at http://www.businessgrowthexperience.net.

If you prefer personal coaching, check out http://www.businessgrowthexperience.com and download our free report: Six questions Prospects Want Answered Before they buy.

If you work in Northeast Ohio and want to attend one of these Lunch & Learn events please click here  http://saleslunchandlearn.eventbrite.com.



Can I invite you to coffee?

Can I invite you to coffee?

I give myself permission to call people I want to meet and invite them to coffee.

Here is my approach.

“Hi Bill, this is Ron Finklestein. I been hearing good things about you and I would like to buy you a cup of coffee. I have no agenda others then getting to know you a little better. Are you open to having a cup coffee?”

I have never been turned down using this approach. It is not unusual for this meeting to be schedule out a few weeks but I have never been refused. I do this once a month and I do it for me. I want to learn what others do to be successful so I can be more effective at helping my client grow, prosper and get results.  

There are some things you need to know when you do this. Be authentic, don’t use it as a ruse to get in front of them and sell them something, be open to what you can learn, and be a good listener.

I recently did this with a gentleman who recently sold his business.

We had a great meeting and he told me why he met with me. “I never had anyone just want to have coffee with me who approached me the way you did. I was curious.”

During our discussion I asked him how I might help him achieve his goal. He said, “I never had anyone ask me that question before.”

I could tell there was something he wanted to share so I waited for him to make up his mind. Finally he told me that he wanted to get into coaching and he was concerned because he had no methodology. We then talk about my methodology and how it was created. I told him I could shorten his process if wanted to license my approach.

He had to leave to catch a plane and told me he would read some material and let me know next week if he wanted to proceed and learn more.

This all happened because I reached out.

I do group sales training and I shared this story with them. None could believe I would set up meeting without the purpose of getting business. I explained to them that you can have different purposes in meeting others: curiosity, networking, referrals introductions, problem solving, asking advice, etc.

The universe works in mysterious ways. I just follow my path and if I like someone I tell them. If I want to learn more I ask them and I never leave a meeting with someone I just met without asking these two questions:

  1.  What are you hoping to get out of our meeting today? I ask this because they are meeting with me for their reasons and it is useful to know what they want.
  2. What is your goal and how can I help you achieve it. People are surprised by this because most do not have goals. This helps bring some clarity to the meeting.

Give yourself permission to call someone you find interesting and ask them to coffee. Tell them you the truth; that you have no agenda and you just want to learn about them.  Watch how both you and the other person change. Be prepared to create some new meaningful relationships and be open to whatever the situation offers.

To Your Success (However you define it)

Ron Finklestein
www.businessgrowthexperience.net (my sales training membership site)
www.businessgrowthexperience.com (my consulting site)
www.ronfinklestein.com (about me)




Have a Hero – Be a Hero!

Have a Hero – Be a Hero!

I am planning to do a series of posts on what people to do to make positive change in their life. I asked many people their tips and strategies for making change and have received over 100 good comments. Over the next several months I will be posting these tips and strategies. I am not sure if I will do all 100 but I will share some very good ones going forward.  

Before I post the first tip, let me give you some background. I wanted to help a client make some personal changes and I was getting stuck in helping him through some personal changes so I asked for some help. I sent out an email to several trusted advisors asking them how they introduce change in their lives and the outcome they experienced in introducing change. Their responses were incredible.

The most notable outcome they experienced in creating personal change is the expanding of their three foot circle. They created a more global view of the situation. They saw thing differently and they are better able to choose their response for the situation.

These articles will occur in no particular order. I am writing about them as it makes sense for me. I would encourage you to share with me you particular strategy for dealing with change, creating changes or helping others deal with change.

Here goes. The first one is – Have a hero, be a hero! (Special thanks to Joe Smucny for this one!)  

Can you imagine how you will live your life knowing you are a hero to someone: a child, employee, coworker, wife or husband? What if you knew someone would ask you why you did something. What would you say? How would you say it?

Can you imagine how you would live your life if you had to answer to your hero for every action you took: Bill Gates, Steve Jobs, Ben Franklin, Jesus, Buddha, or any of the thousands of people who could qualify as heroes? How would you answer their questions?

This raises the bar. It requires that you think about your actions and the impact they have. It requires that you take action, ownership, and responsibility for all things in your life.

This set the bar high and I like it.

Who is your hero and what action do you take to be like them?

Who do you want to be a hero to and what examples will you set for this person?

Please share your strategy for personal growth and change. You can email it to me or you can post it here. Please know if you send something to me you are giving me permission to use it.


Ron Finklestein
ron@ businessgrowthexperience.com



Are you being disrespectful (and losing business) and you don’t know why?

Are you being disrespectful (and losing business) and you don’t know why?

If you wonder why you are losing business, the story below may be useful. I run several groups call the Business Growth Experience (www.businessgrowthexperience.com). During one group I mentioned how frustrated I am with contractor not showing up on time or not showing up at all and not letting me know. My specific comment was “if I am not yet a customer how will they treat me when I am a customer?”

This lead to a discussion of how disrespectful it is to be late. When you are late you are telling me that I am not important, you do not respect my time and effectively you do not respect me. Each member of the Business Growth Experience talked about how difficult it is to be on time and one gentleman stated, “when I am late I am not honoring who I am, I am not in sync with my values of honesty, respect and dignity towards myself. With that said, I am almost always late and people think nothing of it.”

Have we reached a point where we have no respect for our time or the time of others? I realize that people run late, do not returning call (people I know) or respond to emails, are not necessarily the people I want to do business with. I decided I would not do business with any contractor who was late, did not deliver the proposal when they said they would or did not show, even if they had a good reason (without a call).

I do not think I am too different from the average business owner. I do not have time to waste. I want to associate with people who value my time as much as they value their own time.

How much business is this costing you when you are late? What message are you sending your prospect, associate or friend?

To Your Business Growth,

Ron Finklestein


ron@ businessgrowthexperience.com


You Just Made me Wrong

You Just Made me Wrong

I was in a meeting a few weeks ago with a business associate and we were talking about what it means to collaborate.

When he finished his long definition, I made the statement that what he said sounds like adaptability and not collaboration.

Here looked at me as said, “You just made me wrong.”

I have been thinking about this meeting and his statement for a while and I asked myself this question: By suggesting a different definition of what he was saying, did I make him wrong? Or did he decide, that by not agreeing with him, he was wrong.

What I realized is this form of miscommunication is what causes problems in all relationships: family, business, friends, etc.

Recently, I wanted to attend an event and I could not make it because of a schedule conflict. I called the creator of the event and express a desire to attend and I was unable because of a schedule conflict. His comment was, “we can’t please everyone.”

What he was really saying is when you do an event it is hard to accommodate all schedules. What I heard was, “you are not that important.” I know this individual and we discussed the implications of that discussion and we both realized we did not communicate effectively.

Do we make others feel wrong, unimportant or insignificant?   Is it our beliefs that make us feel wrong, unimportant or insignificant?

Did the transmitter communicate wrongness or did the receiver translate what was said into wrongness?

This is where the sales process breaks down. We use words and communicate that meaning that both the transmitter and the receiver do not understand to have the same meeting.

I was in a meeting and the individual used the words, “I want to create a community of…”

When I heard the words “community” I think Facebook, LinkedIn, Monster, etc. I then asked what the word community meant and she gave me an entirely different definition. If I did not ask that question I would have taken her down a marketing path that was not what she wanted to achieve.

The real lesson here is ask, don’t assume. Clarify your words and don’t expect the receiver to understand your meaning. If you are the receiver it is ok to ask for clarification.

To Your Personal & Business Growth (because there is not difference)

Ron Finklestein 330-990-0788 ron@akris.net

p.s. Please download the free report, The Six Questions Your Prospects Want Answered Before They Buy at Http://www.businessgrowthexperience.com to prefect the message you communicate with prospects, customers, and business associates as a thank you for reading this blog post.


15 Things and Some Feedback

I wanted to share with you some articles to help you grow sales and share with you some good news.

First the good news: We open a Business Growth Experience Sales Rainmaker office in Solon. This office will be run by Tom Schroth. This is important to you as a client, because you can attend any of our sales training session, in any office, as part of your membership in the Business Growth Experience. Our goal is to make life easy for you and you can expect more announcements. To find out more call Tom @ (440) 836-4211 / tom@tomschroth.com.

Many people have wrong ideas of what selling is all about. We challenge these myths in this brief article entitled: 15 Things I wish my Mother told me about Selling

If the hyperlink does not work just click here: http://businessgrowthexperience.com/?p=801

Many people go about asking for referrals in a way that leaves a bad impression. Here is one I recently encountered that I want to make you aware of so you do not make the same mistake. The article is called: How to Alienate your Referral Partners

If the hyperlink does not work just click here: http://businessgrowthexperience.com/?p=781

Many people in sales understand how important it is not to take things personally. When you realize it is just feedback you can respond as the situation calls for not jump to conclusions.

If the hyperlink does not work just click here: http://businessgrowthexperience.com/?p=768

To learn more we are conducting a workshop on how to grow sales. It is 10/10/12 at the Wellness Center in Montrose. In this workshop you will learn some of the common “secrets” successful sales people know and use daily: Six reason prospects do not buy, the one major hurdle we must all overcomes, three proven ways to grow sales and so much more. There is no charge but registration is required.  We are filling up fast and I would encourage you to sign up now while you are thinking about it. We are limited on space and we are only allowing ten people into this event. If the hyperlink does not work just click here: http://becomearainmaker.eventbrite.com/

Lastly, we like helping people grow sales, increase revenues and shorten the sales process. As a result we are making available to you a eBook to simplify your sales process. If you are having trouble getting in front of the right people or closing the sales, this report is for you. It is called Six Questions Your Prospects Want Answered BEFORE They Buy. Just go to WWW.BUSINESSGROWTHEXPERIENCE.COM to download your report.

To Your Success,

Ron Finklestein

ron @ businessgrowthexperience.com

p.s. please drop me an email and let me know how you are using the articles I post. I will share selected comments going forward as a way to share ideas transfer knowledge.

Sales Success is an Inside Job

Do you wonder about the how successful sales person becomes successful?

Tim Connor, in his book Soft Selling, discussed how average sales people spent 2% of their time in self-improvement and successful sale reps spent an average of 10% of their time in personal development.

In this post, Selling is an Inside job, the author suggest lack of time spent in personal development is communicated to the prospects in whys we do not really understand but we all have experience.

What message are you sending to you prospect without realizing it and how is impacting your sales?


Ron Finklestein

Business Growth Experience Update

This is different from my normal blog post.

Frankly, I just wanted to share some good news. Today we want to bring you up to speed on all the changes and good things that have happened and how they affect you and your business.

Our newest Product: Business Growth Experience Sales Rainmaker Program

We have spent the last 10 years helping some businesses grow sales and solve a variety of business problems. We still do that and we added a new product to help you. In addition to Business Growth Experience memberships site, marketing programs, workshops, seminars and group coaching, we added the Business Growth Experience Sales Rainmaker training program. This program is designed to make you more successful by helping you to grow sales, increase revenues and shorten your sales cycle. We are so confident this program will work for you we offer a 100% Return on Investment guarantee. To learn more call Ron Finklestein at 330-990-0788 / ron@businessgrowthexperience.com or attend one of our executive briefings.

What Others Say Who Have Been Involved in The Business Growth Experience

“Before the Business Growth Experience we were averaging 2.7 new clients per month. After working with the Business Growth Experience we are averaging 7 new clients a month. In one month we paid for your service.” Ron Conte, Akron Payroll & Tax

Executive Briefings – Business Growth Experience Sales Rainmaker Program

To roll out the Business Growth Experience Sales Rainmaker Program, we are conducting several executive briefings. Here is what you can expect to learn:

  • Three ways to increase sales in any business
  • The six reasons your prospects do not buy from you
  • The seven expectations your customers have of you
  • The single biggest sales issues we must address and why it is important
  • Learn how to use social media as one tool to generate leads and grow sales
  • What you can do to grow sales now
  • Why marketing is the critical and usually missing first step in a sales process for small business owners
  • How to make your customer feel you are the right and safe choice
  • And so much more…

If you are in Summit County, go here to see our schedule: http://becomeasalesrainmaker.eventbrite.com.

If you live in Cuyahoga County (East Side) go here http://solonbge.eventbrite.com.

More Good News

Tom Schroth has joined the Business Growth Experience as a trainer specifically for the Business Growth Experience Sales Rainmaker Program. Tom’s background encompasses a broad range of experience including franchising, small business start-ups and work in corporate America. Holding a degree in Marketing and Business Administration with 20+ years of Entrepreneurship, Tom is often described as a Teacher / Trainer with the soul of a Sales Person and the heart of an Entrepreneur. As a coach and consultant he brings the Best Practices of corporations, personal experience and “outside the box” creative thinking to come up with effective unique solutions. Tom will be facilitating the Sales Rainmaker Program and the Business Growth Experience throughout Cleveland and Northeast Ohio. Tom can be contacted at tom@wboardgroup.com and 440-836-4211.

Next month we will be announcing a new training for Stark County. Stay tuned.

49 Marketing Secrets (THAT WORK)

Ron Finklestein’s book 49 Marketing Secrets (THAT WORK) to Grow Sales continues to sell internationally. We recently receive a contract from a publishing house in mainland China to sell the Chinese translation of the book. It is exciting to have the book exposed to over one billion people.

49 Marketing Secrets is currently sold in Saudi Arabia, Indonesia, India, The Czech Republic, The United States and now China. To order the book from Amazon just click here

Small Business Talk Radio

Ron Finklestein has been asked by long time small business talk radio host Dale Stefancic to co-host Small Business Talk Radio.  We are on every Wednesday from 4:30- 5:30 PM on 1330 on the AM dial or through the Internet at WELW.com (press the listen now button.) We work hard at showcasing local business owners and dealing with important business topics in the small business market. Please join us and let us know what topics you are interested in hearing about. Email me at ron@businessgrowthexperience.com with your suggestions. During the month of August we are going to talk about finding the money. We will have a banker, third party financing representative and a chief financial officer talk about how to find money in your business.

Are you Proud to be in Sales?

It took me many years to fully appreciate the power of being in sales. When I am selling, I am proud of what I do because selling is a profession where I can change the life of people I work with, feel good about it and get paid for it. I hope you feel the way. If not call me and let’s talk because anyone who is not proud of their product or service will struggle.   See more in our latest blog post.

Our Latest Blog Post (Why is Sales So Hard?)

Selected Business of the Month! How to Save Money!

I just meet Joe Campbell. Joe runs a business call the Buckeye Xchange. The Buckeye Xchange does business through barter. He has a good story and you will learn how to grow your business and save money at the same time. Check it out: http://www.buckeyebarterexchange.com . Tell him Ron sent you. If you prefer a person to talk to you can reach Joe at 330-659-0225. There are over 200 businesses already participating.


Ron Finklestein
www.businessgrowthexperience.com (download your fr.e.e. report Six Questions Your Prospects Want Answered BEFORE They Buy From You)

Why is Sales so hard?

Why is Sales so hard?

I do a lot of sales training and I heard two common complaints:

  1. Sales is hard
  2. I hate sales

Sales is hard if you do not know who your ideal customer is and why they should buy from you. To understand why your clients do not buy, download your free report at www.businessgrowthexperience.com.

If you hate sales and you need to sell to make a living you have two choices:

  1. Find a new profession
  2. Understand that selling is the faster and easiest way to change a persons’ life for the best.

If you do not believe your product or service will profoundly change someone’s life for the best, you have the wrong product or you are in the wrong profession.

To learn more, check out www.businessgrowthexperience.com


Ron Finklestein




Can being in sales be a true spiritual approach to business and life? Ron Finklestein

Can being in sales be a true spiritual approach to business and life?

Jim Cartcart was recently on our radio program (WELW.com every Wednesday from 4:30 to 5:30 PM EST) and he gave a definition of selling that transformed my view on sales, how I sell and the contribution I make on the lives of others.

Jim Carthcart’s definition of sales is “Changing the lives of others – profitably.”

When I sell the Business Growth Experience Sales Rainmaker program I no longer feel as if I am selling. I know the material I teach will change their lives of people who participate and I am proud to call myself a sales professional. I feel good asking to be paid because of the value I am providing.

But is sales a spiritual approach to life?

Why would I say that?

Most people don’t get into sales because they want to be in sales. They get into sales to help solve a problem and being in sales is a byproduct of accomplishing a larger goal, a higher purpose.

I started looking at doctors, teachers, priests, and other helping professions and I realized I am doing the same things they do: solving a problem to make a persons’ life better.

I like to think of what we teach as using sales skills that you will use in every area of your life. These skills will work with friends, family, children and significant others and you will be a better person for it as I feel I am a better person for teaching it.

If you are a small business owner who is struggling with sales, give me a call. The first thing we will do is help you understand how you can use your product or service to change someone’s life for the better. This is a great first step in realizing the meaning and purpose in what you do.

When I wake up in the morning and I know I am having a positive impact on the lives of others, I am inspired, motivated and compelled to work harder because I know I am making life better for others.

In the business growth experience here is what we do: We tell people to stop selling and teach others to buy. We do that by combining sales and marketing so that our clients know more about their customer then the customers know about themselves. Then we teach them to sell the way the customer wants to buy. That way the product sells itself. When you master this process life gets easier, sales is fun and life is more rewarding.

To a more spiritual approach to selling!

Thanks Jim Cathcart. You changed another life!

Ron Finklestein




Evaluating Your Associations by Jim Rohn

Evaluating Your Associations by Jim Rohn

I’d like for us to take a look at the power of influence in our lives and how it is possible to be nudged off course a little at a time until finally, we find ourselves asking, “How did I get here?”

We should ask ourselves three key questions:

1) “Who am I around?” You’ve got to evaluate everybody who is able to influence you in any way.

2) “What are these associations doing to me?” That’s a major question to ask. “What have they got me doing, listening to, reading, thinking and feeling?” You’ve got to make a serious study of how others are influencing you, both negatively and positively.

3) “Is that okay?” Maybe everyone you associate with has been a positive, energizing influence. Then again, maybe there are some bad apples in the bunch. All I’m suggesting here is that you take a close and objective look. Everything is worth a second look, especially the power of influence. Both will take you somewhere, but only one will take you in the direction you need to go.

Only then can we discuss three ways to handle associations or relationships that are holding you back.

1) Disassociate. This is not an easy decision, nor something you should take lightly, but in some cases it may be essential. You may just have to make the hard choice not to let certain negative influences affect you anymore. It could be a choice that preserves the quality of your life.

2) Limited association. Spend major time with major influences and minor time with minor influences. It is easy to do just the opposite, but don’t fall into that trap. Take a look at your priorities and your values. We have so little time at our disposal. Wouldn’t it make sense to invest it wisely?

3) Expanding your associations. This is the one I suggest you focus on the most. Find other successful people that you can spend more time with. Invite them to lunch (pick up the tab) and ask them how they have achieved so much or what makes them successful. Now, this is not just about financial success; it can be someone who you want to learn from about having a better marriage, being a better parent, having better health or a stronger spiritual life.

It is called association on purpose—getting around the right people by expanding your circle of influence. And when you do that, you will naturally limit the relationships that are holding you back. Give it a try and see for yourself.

To your success,


Ron Finklestein
Business Growth Experience Sales Rainmaker Program


Shut the Front Door


I received this email form a friend and I thought it was very good advice. I am posting it here just as it was written – without edits. To provide some context, the author is an emergency room doctor who deals with the trauma of our humanity daily. Frank is a good person who asks the hard questions.  This advice is advice to live by, both in your professional and business life.

April 19th, 2012

 Shut the Front Door

“When you’re the victim of the behavior, it’s black and white; when you’re the perpetrator, there are a million shades of gray.”

-Laura Schlessinger


Ever ask yourself, “How do I get out of here?”  It seems like everyone in the Emergency Department is constantly complaining about someone or something!  Arrrgh!  Somedays it’s hard to even walk in the front door.  But the reality is we actually have great jobs.  The hospital is an amazing place to work where we get to do incredible things everyday.

When we really feel the need to get out of Dodge, all we need to do is shut the front door!  We, just like our patients, almost always create our own problems.  My hero Albert Einstein taught us, “We can’t solve problems by using the same kind of thinking we used when we created them.”

If things are bad for us now and we want to make them good, we only need to think and act differently!

Just like there is black and white, there is wisdom and stupidity.  These opposites exist so we can see the difference.  In a place where there is no wisdom, exists stupidity.  Speech, the words we say, can be of only two types:  we can either speak wisdom, or stupidity.  If it does not help, it hurts.  It really is that black and white.

“Badmouthing Others”, “Gossip”, and “Trash Talking” can seem to bring instant relief when we are in discomfort, but this type of speech is nothing but stupidity.  This behavior of ours—and we all do it—actually creates the heaviness and toxicity we experience with each other at work.

But we always have a choice.  We can speak words of sharing, support, and positivity.  Or we can speak words of negativity and stupidity.   There is nothing neutral.  You either want to help or you actually intend hurt. It all comes down to “we” or “me.”  We is positive.  Me is negative.  We is unifying.  Me is separating.  Whatever is not “we,” must be “me.”

We need to remember that if we, in everything we do, would include the “we”, “the other guy,” then everything would work out great for everyone.  Win-Win solutions would be the norm rather than the exception.  Whenever we are thinking only of me, there is going to be trouble.  We will create chaos, we will create bad feelings, we will hold grudges and we will never be happy or satisfied.  We will be hurt, angry, sad, and disconnected.

Any interpersonal difficulty or chaos we have at work usually comes from our need to be right!  When we say something less than kind in order to prove a point or to look good, does it help or does it hurt?  Is it about “me,” or is it about “we?”

There are really only two options.  If it’s not good, it’s bad.  If it is not wise, it’s just plain stupid.  If it doesn’t help, it hurts.  If it does not unify, it separates.  So how do we speak in a balanced way?  How do we give to others and invest in ourselves at the same time?

Balance comes from setting priorities.  So make your number one priority reconnecting with your pure and altruistic desire to care, to make things better.  And when you want to say “me,” instead of “we,” simply shut the front door!

Action:  Think before you speak!  I once worked with a nurse named Wendy.  Nurse Wendy was seasoned, experienced, good with people and levelheaded.  She was a great person and such an amazing nurse.  She did not often join in the department banter or offer up unsolicited opinions.  However, when she did speak, her comments were insightful and exceptionally helpful.

One day, when I was complaining, she took me aside to offer this piece of real, sound wisdom. She told me when we are tempted to talk about someone to someone else, we should first ask ourselves three things:

  1. Do I know this story to be true, or is it something I was just told?
  2. Is it necessary for me to repeat the story?
  3. Is telling this story positive and loving, or is it destructive?

Sometimes, the easiest way out of a negative place is to just shut the front door, unless you have something really wise to inject into (y)our situation!

Give us your best!

Care, make a difference and change (y)our world!


Frank Pinchas Gabrin, D.O.

Thanks Frank for your wise advice. 

Ron Finklestein
Business Growth Experience
ron @ businessgrowthexperience.com


Customers Lie

Customers Lie!

We, as sales professionals, are constantly told that customers lie. They never address the reason customers lie nor do they tell what you can do about it.

Customers lie because they do not want to hear how stupid they are if they do not understand how your product or service will help them.

Customers lie because they feel you will take advantage of them if you learn some sensitive piece of knowledge.

Customer lie because they fear you will charge a higher price if you knew how painful the situation really is.

Ok, customers lie because they need to protect themselves. They lie because we, as sales professionals, have lied to them. I cannot tell you how much sales training I have received where the instructor would say something like, “tell them what they want to hear, even if it not true, to get the appointment. You can always fix it later.” We wonder why customers feel the need to protect themselves. I refuse to be party to this kind of mind-set.

As a sales professional, we need to change that. We need to act with the best intentions and the highest effort to do what is in the best interest of our customers. We need to understand their problems and help them solve it.

As a sales professional, we have to assume they are lying to protect themselves and it is our job to act with honesty, integrity, and while having the best interest of our customer in mind at all times so they do not have to (or feel the need to) protect themselves. They understand we are on the same team.

As a sales professional, we must understand how to build rapport quickly and effectively because building rapport is the first step in building trust.

As a sales professional, we must always treat the customers the way they want to be treated so they understand why your product or service is the right and safe choice for them.

If our customers are lying to us we need to stop blaming them and implement actions that allow them to trust us.

If our customers are lying to us we must look inside and see what we are doing they makes them want to lie to us. Then we need to fix it.

To learn more check out www.akris.net

Call me if you are not getting the desired results.


Ron Finklestein




Eleven Cardinal Sins of a Sales Representative.

Eleven Cardinal Sins of a Sales Representative.

If you are in sales or wonder why your sales are suffering, ask yourself if you are hurting yourself by:

  1. Being desperate. If you are desperate, do not let the prospect see it. It will chase them away faster that junk yard dog.
  2. Being artificial. People are looking for authenticity in their relationships, especially a sales relationship. People want to know you can be trusted.  You do not want your prospects thinking of you as Jerry Springer.
  3. Being unprepared. There is no excuse for not being prepared. With the internet you can find most everything you need to know before the sales call. You can bet the prospect did his homework on you. You are not John Wayne. Don’t try to wing it.
  4. Not planning your sales call. Walking into meeting without an agenda is inexcusable. I was in a meeting where the sales rep did not have an agenda and he did not confirm what he thought was the agenda, and the prospect was not happy.
  5. Being late. Most prospects take being last as a sign of disrespect: of his time. This is a great way to start off on the wrong foot.
  6. Taking longer than you said. If you asked for 30 minutes don’t take a minute longer. Ask for permission to continue if you must or schedule a second meeting.
  7. Not focusing on solving the problem. Most business owners are busy and they do not care to create a relationship with you unless they have a reason. Talking about your hunting trip may be fun for you but your prospect is not particularly interested. Focus on him and his problem.
  8. Talking too much. If you are talking you cannot be listening to the prospect and his problems. A great sales rep is an excellent listener. They listen with purpose: to understand.   Watch Dr. Phil if you want to see how it is done.
  9. Being a liar. Be honest. If you cannot help them tell them. They will respect that and listen the next time you request a meeting. Jim Carey you’re not (I hope)!
  10. Being a liar again. Don’t lie and tell them your product does something it can’t. It takes a short time to destroy your reputation you took a life time to build.
  11. Not be respectful. Do what you say you will do when you say you will do it. Many times a prospect needs something from you to do his work. Deliver what you said you would when you said you would do it.


Need help with growing sales, increasing revenues and shortening the sales process? Give me a call for a free not obligation discussion of your most pressing sales issues.


Ron Finklestein
Business Growth Experience

330-990-0788 / ron@businessgrowthexperience.com



What is holding you back?

I recently went on a weekend retreat with several members of a group I started many years ago. The agenda was simple. All each participant had to do was answer one question: What holds you back? You could discuss personal, business, relationship issues or anything important to you.

Without a doubt the most common answer was – ME! I hold myself back. As we probed deeper we heard such things as:

“I am afraid of failure/success.”

“I fear rejection.”

“I need to forgive.”

“I know what I need to do but I am not doing it because it is not fun.”

“I need to be liked.”

“I am not a salesman.”

I could go on but you get my drift.

My experience is that business skills are easy to teach but the beliefs we have about ourselves are the deciding factors.

Can you put your biggest fears out for all to see? If you say “no,” you will have serious problems overcoming them. They lose much of their power once they are shared with others.

Each of us had a chance to put our issues on the table for the world to see. It took courage, intestinal fortitude and a willingness to risk it all. What I found was the group was supportive, nonjudgmental, accepting and each and everyone expressed a sincere effort to understand and help me go deeper.

My awaking was that we all suffer from the flaws of being human. Though I was in the room with people I consider to be successful, I realized we are all human, we all have our fears and doubt AND we are all capable of more.

Share your fears and risk being human. You will find another human will respond. It is liberating to feel heard and understood.

I now know what “I am not done” means to me.

Thanks to all who shared a powerful weekend with me. You know who you are.


Ron Finklestein

What Can You Learn from Business Failures? What Can You Learn from Business Failures?

What Can You Learn from Business Failures?

It’s a well known saying that you can learn from your failures and this is supposed to apply to business as well, but is it true? Do failures really teach anything that doesn’t lead people into another failure later in life or do people who have failed magically become model businessmen and women?

Business failures are often blamed on some specific occurrence or on somebody else. Perhaps only those who can accept responsibility can move on to be better business people rather than hoping for the perfect balance transfers to get them out of their one way ticket to bankruptcy.

What failure means

One of life’s most stressful times is when a business fails. It is like a death in the family and there is a grieving period to mourn through. Failure brings up thoughts of negativity. Most business people want to just get up and move on to their next venture but the personal and financial problems may not disappear as soon as another business begins.

People close to the entrepreneur will feel the sadness in losing their baby – their business. Some of those close enough to the events may never want to go near a business again if they have to be involved in its formation and then production. For some, it can be even more serious and the loss of their business can lead to more serious personal problems, some which even lead to the need for alcohol or drug abuse treatment.

Unfortunately, even in those trying times you need to turn around and be positive. It is part of a life journey and with those experiences you may recognize the problem if it occurs again. You will be able to see the situation and react differently and much quicker to solve the issues that caused your business to fail.

There will need to be an evaluation of why you failed. These results should set you on the right path so you will be confident you won’t fail again.

The choice is yours

Whatever happened and whatever will occur in the future, you bear the responsibility to make a successful business. How you present yourself is the first choice you make which will affect how you recover from an initial failure.

You need to be able to take the positives from your failures and build on them. You learnt how to get past failure in school. You didn’t know the alphabet to begin with, but after many failures you knew it off by heart quite soon. Business is much the same, except there is always a bigger financial and personal risk.

Failing is succeeding

Failing is a tough pill to swallow and no one wants to give up, but seeing the positive side of one’s circumstances positions you for greater chances to find success in the future.

You will need to see failure as a building block for success. Only quality entrepreneurs can see the opportunity when failure is all round. The growth of your new business will be based on the positives from your previous business coupled with the lessons you have learned. Failure is only a state of mind after your business has closed. The business is gone and it is up to you to ensure the future holds a better run business.

Time management

You will need to assess your time management and decide if this had anything to do with your business failure. Being in control of your time is a major step in moving a business forward. Too many people concentrate on the wrong priorities in business and often fail to see the bigger picture. You should excel where you have the skills to succeed and employ others to control the aspects of your business that are not your best areas. When you are not a master accountant, have someone else manage your accounts and learn how to check them carefully. If you spend too long on the wrong side of your business you can’t be expected to see the problems as they happen.

Moving with technology

You can’t expect to run your business with technology that is years out of date. Computers, software and business machinery have developed so far in the last few years that you must move with the times if you are to keep abreast of the best aids to help your business. If your web presence is lacking, your competitors will sleep easy at night.

Learn from your mistakes and plan properly to maximize the education you gain through your failure. Success might be just around the corner.

To Your Success

Ron Finklestein




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