Do you know (or care) what others think of you?
A few years ago I was meeting with an attorney to help him grow sales. I asked him, “Why did you choose to meet with me?”
His answer, “Because I called four people I know who know you and they say you are the real deal.”
I was surprised by his answer and did not give it much thought.
Since then my client have introduced me to their associates as “The Real Deal.”
I did a speech to a local chamber and the chamber CEO introduced me to 100 business owners as “The Real Deal.”
Several people I met in the audience asked me how I came to be called “The Real Deal.”
I realized I created a brand. I did not do it with intention, but I have a brand none the less.
I went to my mastermind (a group of business owners that support each other) and asked their opinion about being called “The Real Deal.”.
Here is what they said, “If people call you that, it is OK? If you gave yourself that name it is not OK.”
Since we all have a brand (reputation) in our market, whether we created one with intent or not, do you know your brand? If not why not? This missing piece of information could be costing you thousands in new business.
Do you know what your brand is?
Does it support you or hinder you in creating new customers?
How do you find out what your brand is?
And most importantly, how do you market your brand for your best and highest use?
Let me know what you think of my brand and let me know what your brand is or the brand you are trying to create. You can leave me a comment on my website. Here is the link: http://wp.me/p1xMSz-iW
The Real Deal
To learn more on how to start building your brand download the free report: Six Questions Your Prospects Want Answered Before They Buy at www.businessgrowthexperience.com.