Email marketing can be a powerful tool to grow your business, however, it needs to be done with care and professionalism. In this email I discuss what you should not do when doing email marketing.
I receive emails from people (almost daily) proposing to be email marketers and website designers, and it’s pretty clear to me they don’t know what they’re doing.
Let me tell you why.
The emails always start with, “Dear Sir/Madam, I have reviewed your website and we can…”
First, my name is all over my websites. If you do not use my name you did not look at my site. Second, I have many websites. Which site did you review? Please include the website in the email. Third, because you did not use my name or reference my website, I know it’s an email template and they are sending this out to everyone with a website. Nothing professional about this email.
I delete that email.
Next, if the email captures my attention, I look at the email address. If it’s a Gmail, Outlook, Live, Yahoo or Hotmail account, I delete the email. If you don’t have a website and yet you are telling me how great you are at website design or email marketing and you do not give me the info to see if I want to talk to you, you are less than professional.
Finally, If the message is all about you and all the great things you do (Java, PHP, and all your technical jargon that I don’t understand) and you don’t speak to me in a way that makes sense to me and tell me why it is important, I’m deleting your email message.
If you send a follow-up message, please don’t assume I read your prior email. If there is no context, I will delete this email as well.
So for all those people who are sending me emails about website design, SEO, SEM, Email marketing and all kinds of great things you do, please adhere to the above and maybe you’ll get a response.
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