How to Get RESULTS!

How to Get Results
Getting results is easy. Just take action. Most people act on the wrong things. It is about execution.

If you prefer video, I added a video link after each principle (where I have them) to make it easier. I have been a student of how successful people get results for many years. I once did an informal study of 1,000 successful small, business owners and determine they all did the same actions, all nine. This study took over seven years to fully understand the power simply changes in your thinking and behaviors can have on your success. If you read no further know the secret lies in execution.

Probably the most important concept is the first one: Enlightened Self-Interest (ESI). Enlightened Self-Interest is understanding what is in your best interest with the intent to choose and take action resulting in the highest value to the most people. When this is determined (and it can and will change) you are more effective at managing your time, energy and money by working with people who support your ESI.

How does ESI apply in your life and business?

In your family: Enlightened Self-Interest is being the best husband, father, wife, mother, etc., you can be and taking steps to grow and improve your skills were needed because it is in the best interest of your family for you to improve.

In Business: Enlightened Self-Interest is understanding your purpose for being in business and training your staff, implementing process and helping your clients understand you are there for them. When they understand you are there for them they will be there for you.

In Sales: Enlightened Self-Interest is understanding how you can enrich the lives of those you sell to so they see the value and they are will pay you for this value. We define enrich as changing your prospects opinion of you, your company, products and services so your prospects and customers know how you will help them.
Once we are clear on our ESI, you are ready to take action.

Below is a short YouTube video with Robert Schepens interviewing Ron Finklestein to help you understand both the power and simplicity of ESI.

In this video ESI is sometimes referred to as Intelligent Self-Interest.

Principe Number Two: People. We are dependent on people and is understanding that our success is dependent on how well you coach other to purposeful action (ESI).

If certain people thrive in our business, we must be disciplined in hiring the right people; people who support your ESI. By this, I mean putting the right people in the right seats and empowering them to take the right actions.

Principle Number Three: Results. If we know what to measure, we know if something is working. But, we must measure those processes that support our ESI.

Principle Number Four: Ownership. This is simple and powerful. We must own what happens otherwise we cannot change it. It is not your family holding you back, the bad economy, not enough customers or other excuses that hold us back. Usually, what holds us back is right between our ears.

Principle Number Five: Persistence. Persistence is defined as the continuation of an effect after the cause is removed. Persistence is fueled by our ESI. ESI/ISI helps us understand the interconnectedness we have with people we interact with regularly. ESI/ISI asks us to become the type of people we need to become to achieve our desired commitments. ESI/ISI asks us to take 100% ownership for what happens in our lives and helps us understand we can choose how to respond instead of reacting.

Principle Number Six: Focus. Focus is just two questions. Is what I am working on taking me closer to my ESI? If not, then why am I doing it? Do not underestimate the power of these two questions. They can be powerful in transforming your life if you apply them diligently.

Every day we need to ask ourselves if what we are doing is taking us closer to our ESI. If the action we are taking does not support our ESI, why do it. This is an example of how you can protect your time energy and money.

Principle Number Seven: Discipline. Discipline is taking the results that work and building measurable, repeatable and predictable processes give us the knowledge that all problems are handled the same way. This frees us to move to the next opportunity to grow the business.

Principle Number Eight: Ideas. When you get clear the number of ideas that you have will grow. This is both a blessing and a curse. A blessing because you will see things differently and with greater clarity. A curse because of the excitement of new ideas, you can lose focus. Be careful here. Put the ideas away for a few weeks and then if you are still excited it may be time to implement a few of them.

Principle Number Nine: Action. Taking Action is simply moving in the direction of your ESI.

All nine actions are documented in my book Make a Difference: From Being Successful to Being Significant, available on


If you want some help implementing these concepts, please let me know.

May Blessings be Upon You,
Ron Finklestein

Sales Tip # 9 – Stop Thinking

Sales Tip # 9 – Stop Thinking

Stop Thinking

Just stop thinking.

You did the analytics. You did the risk analysis. You know what can go wrong. You know you need to take action but you can’t stop thinking about what can go wrong, about what you may have missed.

You know you need to make that cold call but all you can focus on is the rejection. You cannot stop thinking about all the ways someone can reject you.

You want to call your accountant (financial advisor, friend, business associate) and ask for the referral. You can’t stop thinking about how asking makes you feel weak or what they might think of you for asking.

I could go on but you get the message.

There are things we want to do, we have to do, to get the results we want. Yet we don’t take action. We are afraid. We are afraid of what others might think, what they might do, or a whole host of others fears that are unlikely to happen.

Stop thinking and just do!

When I think about doing cold call I starting thinking of every reason someone won’t talk to me and I make every excuse to not pick up the phone. When I stop thinking about calling and just do it I have no problem picking up the phone.

When you see that beautiful girl, don’t think about it – just ask her out.

When you go to a networking event, don’t think about it – just introduce yourself to someone and find out how easy it is.

Here are some thoughts and beliefs I use to help and you might find them useful:

  1. If I am uncomfortable about something I assume there is a special gift on the other side so I just do it. Be reasonable. I am not talking about jumping out of a plane without a parachute.
  2. If I feel this way others do too. I am not alone. Others have overcome their fears and I can overcome mine.
  3. I surround myself with others who support reasonable risk taking.
  4. I ask for feedback and question the reason for the fear with my coach and advisor.
  5. I try to do something daily that makes me uncomfortable. I take action and when I am successful I wonder what it was that I was afraid of.
  6. I look for reasons it can and will work.

I was recently at a networking event and I received a great testimonial from one of my clients. Shortly thereafter I received a call from a business associate who wanted to know how much it was to join my program. I did not answer the question. Since I know him I asked him this question: You like to think. If you are willing to stop thinking and take action you will do well in my program. Are you willing to stop thinking?

His response was, “That will be hard for me.”

I love his honesty. He is joining and he knows what he has to do.

Can you be that honest?

Stop thinking and answer the question! No excuses!

To your success,

Ron Finklestein
Contact me now for your free sales assessment:



I decided to Resign!

I received a call and the first words I heard were, “I just resigned!”

It is not often that I receive a call like this so naturally I was curious. Frankly, I was concerned this may have been an emotional respond and I was hoping he was not rash in making the decision.

MAKE A DIFFERENCE FRONT COVERThe call was from a TV producer who watched an interview I did to promote my book, “Make a Difference: From Being Successful to Being Significant.” All he said was, “after watching your interview I realized what I was doing was not consistent with my Enlightened Self-interest, so I resigned.”

It all started several weeks ago when I was approach by a local television producer to do a 30 minute interview on my book. As we were going through the process I wanted to know the person a little better so I asked him why he was doing what he did (TV.) When I asked the question, “what’s in it for you?” he did not answer and skillful redirected the question. We planned the interview and set the date.

After the interview we had lunch and I asked him again why he did what he did. Again, he skillful deflected the question. I decided to let the issue drop. It was two weeks later that I received the call.

“After watching the interview,” he said, “I decided what I am doing is not consistent with my enlightened self-interest and I decided to resign. I have other project that I am more passionate about and I will pursue them.” As we talked I asked him why he made the decision and he said, “You did not try to get an invitation back and you asked me questions no one has asked me before. You seem to have my best interest in mind.”

After our discussion I reflected back and realized he sounded happy and excited as he told me about his plans.

If you want to watch the 26 minute interview, just press the play button. If you decide to buy and read the book please post your comments on as well.


Please let me know your thoughts.

Ron Finklestein


Food Almost Killed Me and my Business

This is a true story and I struggled with sharing it. It is confession time. For years I was sick: migraines, fatigue, joint pain, gas, bloating and the list goes one. I knew I would die (I am totally serious here) if I did not get this under control.  Running my business (and my life) was a desperate act of pure will power. For over two years everything hurt. I did not have the energy to try to grow my business. It took all my energy to get out of bed in the morning; it was all I could do was maintain some semblance of a normal life. I just could not understand what was going on.

This is not an exaggeration.

Let me give you the short version of the story. I tell you this not for sympathy but to help you understand the value of good health in growing a healthy business, enjoying life and making the most of every situation.

I took three naps a day.

I eliminated all activities except the bare necessaries of meeting only with customers.

I woke in the morning with so much pain I dreaded getting out of bed.

I had two spiritual visions in six month that I was dead and my wife was in mourning.

I was forty pounds overweight.

I experience four migraines a week.

The muscle and joint pain was so bad I did not want to move.  

I was not absorbing the medicine I was on and needed larger and larger doses. Nothing helped!

Emotionally, I was tired, depressed, frustrated and angry about the situation.

Fortunately, I found a doctor who helped me understand I was allergic to gluten in wheat. As I got better and tested other foods, I found I also had a negative reaction to soy, corn, dairy, eggs, and rice products. In the last 12 months my diet has changed to mostly meat and vegetables.

Because of the way I eat and how careful I am about what I eat and potential of cross contamination, I have been laughed at, ridiculed, and made fun of. Most waiters and waitresses are not familiar with people who deal with this problem and they think I am being ridicule. As a result, I tend to avoid most social occasion where food is the reason for people to get together: chamber lunches, business lunches, breakfast lunches, etc. I am tired of explaining. I am tired of being the only one at the table of eight paying for food but not eating and having people wonder why.

As a result of this dietary change, my life has changed for the best. I am happy again. I have energy. All my physical problems are gone. My relationship with my wife is great and I now can smile again. My hair is gradually changing color (from gray to brown) and I dropped 40 pounds.  I actually started exercising again after 15 years.  

I enjoy meeting people again. I am actively prospecting for new client and I am enjoying my work as a sales coach and trainer again.

I did not write this post to complain but to ask you to think about the food you eat. Is it helping you? Is it sapping your energy? Does it give you gas? Is it making you miserable? What impact is the food you are eating having on your energy and relationships? It is hard to have a good life and a strong business when you don’t feel well. For the first time in my life I finally understand the value of a proper diet and power of eating the right food.  

Because it can take from a few minutes to a few days to understand if food you eat is giving you problems, it is hard to make the connection. Keep a food diary is a great place to start.

I always sign of my blog post with, “to your success.” Today, I will sign off with to your health.

Ron Finklestein

ron @       

You Just Made me Wrong

You Just Made me Wrong

I was in a meeting a few weeks ago with a business associate and we were talking about what it means to collaborate.

When he finished his long definition, I made the statement that what he said sounds like adaptability and not collaboration.

Here looked at me as said, “You just made me wrong.”

I have been thinking about this meeting and his statement for a while and I asked myself this question: By suggesting a different definition of what he was saying, did I make him wrong? Or did he decide, that by not agreeing with him, he was wrong.

What I realized is this form of miscommunication is what causes problems in all relationships: family, business, friends, etc.

Recently, I wanted to attend an event and I could not make it because of a schedule conflict. I called the creator of the event and express a desire to attend and I was unable because of a schedule conflict. His comment was, “we can’t please everyone.”

What he was really saying is when you do an event it is hard to accommodate all schedules. What I heard was, “you are not that important.” I know this individual and we discussed the implications of that discussion and we both realized we did not communicate effectively.

Do we make others feel wrong, unimportant or insignificant?   Is it our beliefs that make us feel wrong, unimportant or insignificant?

Did the transmitter communicate wrongness or did the receiver translate what was said into wrongness?

This is where the sales process breaks down. We use words and communicate that meaning that both the transmitter and the receiver do not understand to have the same meeting.

I was in a meeting and the individual used the words, “I want to create a community of…”

When I heard the words “community” I think Facebook, LinkedIn, Monster, etc. I then asked what the word community meant and she gave me an entirely different definition. If I did not ask that question I would have taken her down a marketing path that was not what she wanted to achieve.

The real lesson here is ask, don’t assume. Clarify your words and don’t expect the receiver to understand your meaning. If you are the receiver it is ok to ask for clarification.

To Your Personal & Business Growth (because there is not difference)

Ron Finklestein 330-990-0788

p.s. Please download the free report, The Six Questions Your Prospects Want Answered Before They Buy at Http:// to prefect the message you communicate with prospects, customers, and business associates as a thank you for reading this blog post.


Business Growth Experience Update

This is different from my normal blog post.

Frankly, I just wanted to share some good news. Today we want to bring you up to speed on all the changes and good things that have happened and how they affect you and your business.

Our newest Product: Business Growth Experience Sales Rainmaker Program

We have spent the last 10 years helping some businesses grow sales and solve a variety of business problems. We still do that and we added a new product to help you. In addition to Business Growth Experience memberships site, marketing programs, workshops, seminars and group coaching, we added the Business Growth Experience Sales Rainmaker training program. This program is designed to make you more successful by helping you to grow sales, increase revenues and shorten your sales cycle. We are so confident this program will work for you we offer a 100% Return on Investment guarantee. To learn more call Ron Finklestein at 330-990-0788 / or attend one of our executive briefings.

What Others Say Who Have Been Involved in The Business Growth Experience

“Before the Business Growth Experience we were averaging 2.7 new clients per month. After working with the Business Growth Experience we are averaging 7 new clients a month. In one month we paid for your service.” Ron Conte, Akron Payroll & Tax

Executive Briefings – Business Growth Experience Sales Rainmaker Program

To roll out the Business Growth Experience Sales Rainmaker Program, we are conducting several executive briefings. Here is what you can expect to learn:

  • Three ways to increase sales in any business
  • The six reasons your prospects do not buy from you
  • The seven expectations your customers have of you
  • The single biggest sales issues we must address and why it is important
  • Learn how to use social media as one tool to generate leads and grow sales
  • What you can do to grow sales now
  • Why marketing is the critical and usually missing first step in a sales process for small business owners
  • How to make your customer feel you are the right and safe choice
  • And so much more…

If you are in Summit County, go here to see our schedule:

If you live in Cuyahoga County (East Side) go here

More Good News

Tom Schroth has joined the Business Growth Experience as a trainer specifically for the Business Growth Experience Sales Rainmaker Program. Tom’s background encompasses a broad range of experience including franchising, small business start-ups and work in corporate America. Holding a degree in Marketing and Business Administration with 20+ years of Entrepreneurship, Tom is often described as a Teacher / Trainer with the soul of a Sales Person and the heart of an Entrepreneur. As a coach and consultant he brings the Best Practices of corporations, personal experience and “outside the box” creative thinking to come up with effective unique solutions. Tom will be facilitating the Sales Rainmaker Program and the Business Growth Experience throughout Cleveland and Northeast Ohio. Tom can be contacted at and 440-836-4211.

Next month we will be announcing a new training for Stark County. Stay tuned.

49 Marketing Secrets (THAT WORK)

Ron Finklestein’s book 49 Marketing Secrets (THAT WORK) to Grow Sales continues to sell internationally. We recently receive a contract from a publishing house in mainland China to sell the Chinese translation of the book. It is exciting to have the book exposed to over one billion people.

49 Marketing Secrets is currently sold in Saudi Arabia, Indonesia, India, The Czech Republic, The United States and now China. To order the book from Amazon just click here

Small Business Talk Radio

Ron Finklestein has been asked by long time small business talk radio host Dale Stefancic to co-host Small Business Talk Radio.  We are on every Wednesday from 4:30- 5:30 PM on 1330 on the AM dial or through the Internet at (press the listen now button.) We work hard at showcasing local business owners and dealing with important business topics in the small business market. Please join us and let us know what topics you are interested in hearing about. Email me at with your suggestions. During the month of August we are going to talk about finding the money. We will have a banker, third party financing representative and a chief financial officer talk about how to find money in your business.

Are you Proud to be in Sales?

It took me many years to fully appreciate the power of being in sales. When I am selling, I am proud of what I do because selling is a profession where I can change the life of people I work with, feel good about it and get paid for it. I hope you feel the way. If not call me and let’s talk because anyone who is not proud of their product or service will struggle.   See more in our latest blog post.

Our Latest Blog Post (Why is Sales So Hard?)

Selected Business of the Month! How to Save Money!

I just meet Joe Campbell. Joe runs a business call the Buckeye Xchange. The Buckeye Xchange does business through barter. He has a good story and you will learn how to grow your business and save money at the same time. Check it out: . Tell him Ron sent you. If you prefer a person to talk to you can reach Joe at 330-659-0225. There are over 200 businesses already participating.


Ron Finklestein (download your fr.e.e. report Six Questions Your Prospects Want Answered BEFORE They Buy From You)

Did anyone tell you something like this? Or How to ask for a referral!

Did anyone tell you something like this? Or How to ask for a referral!

I met with a client on Friday and he gave me this feedback:

“You helped me grow sales (2.7 to 7 new clients each month), you provided objective feedback on my ideas to provide clarity, you challenged my thinking in new and different ways so I make better decisions and everyone needs what you do. How do I tell them that?”

The more I thought about his question the more I realized that people need to experience what I do. When the process is experienced they can then make an intelligent decision to see if I can add value.

What prompted his comment? I run a group coaching process called The Business Growth Experience and as part of the process we share both good news and problems we need some help with. My good news was that I picked up three new clients as a result of referrals. My dilemma, how can I get more referrals?

Here is what they suggested. Call each of your client (who are happy with your work) and ask them to bring one of their client who they think can use your service to a lunch (I Pay) for an introduction.

What a powerful idea.

I knew about this process and simply forgot about it. So today I am going to do just that. I am going to call my clients and referral partners and ask them to introduce me to one of their client (over a lunch).

Since you read this far, send me an email and I will provide you a 30 minute free coaching session if are the first 10 reads who responds to this email. Consider this my Christmas gift to you. Send the email to with the subject line “Free Coaching.” In the email please provide a short description of what you want to discuss so I can prepare. Also, your time zone is important. I will then send you a link to schedule your coaching session. Please note you must use this email address and subject line or I will not see the message. This offer expires 12/15/11 so please act quickly. This offer is available to anyone.  My strengths are working with owners of small businesses to help them grow sales, increase revenues and influence others.

May your self-talk always be positive, your life meaningful, and your thoughts happy.

Ron Finklestein




What is the Difference between Personal Development vs. Internal Development?

Personal Development vs. Internal Development.

What is the difference between personal development and internal development?

Personal development is intended for use by one person. Personal development is usually skills based, the learning of new skills for example.

Internal Development exists in the interior of something. Internal Development is creating change from the inside out and focuses on changing beliefs and behaviors.

In my mastermind group, the people who have been in this group for 10 years have one thing in common: the desire for internal growth. The people who do not stay with the group leave quickly if they do not share this value.

Internal development (growth) is more difficult and longer lasting, if you can be open to new things, new ways of thinking and implement what you learned.

In personal development, after a new skill is learned the purpose of participating ceases to exist.

Which is more important to you?

Ron Finklestein

To receive these posts directly please go to and sign up for the free eBook, “Six Questions Your Prospects want Answered before the Buy.” You will then be added to the email list.

To receive great business training at an even better price please check out

The Power of Focus. The New Way to Get Results

One of the biggest problems I see with small business owners is that they chase the money. When you chase the money, you lose focus, and people do not know what you stand for.

Focus is principle number 6 of my Nine Principles for Inspired Action.

After working with a client in the Business Growth Experience and suggesting she gets focused, I received the following email less tha a week later.

“I also want to give you some feedback on a suggestion you made for me in the last Business Growth Experience meeting. We discussed just focusing on 3 types of businesses. Well I’m getting more referrals for those types of businesses. I’m truly amazed. I’ve received about 10 referrals between cleaning, insurance, and real estate in the last week. Thank you.”

Stop chasing the money. Get focused on your customer. The money will come.

Ron Finklestein



Ten Time Wasting, Productivity Stealing, Resulting Robbing Excuses that Make Life Hard.

Ten Time Wasting, Productivity Stealing, Resulting Robbing Excuses that Make Life Hard.

As a business coach I work with people who could improve their results and productivity by making simple yet powerful changes in their approach to decision making. If you are not achieving your desired results, here are ten possible reasons why.   As you read, think about what you are doing and why you are doing it. The biggest reason productivity suffers is because of poor decision making. This wastes time and valuable resources. Time is wasted when we confuse activity with accomplishment. Activity is purposeless action. Accomplishment is purposeful action that leads to the results you want.

Getting clear on what is important and focusing on those activities will increase your productivity, save you time, and simplify your life. Take a look at these 10 time wasting, productivity robbing, and frustrating actions people take. How many of these apply to you?

  1. Not staying focused. Stay focused on what is important and ignoring any other opportunity that comes along will increase productivity. Jumping from activity to activity will ruin your productivity!
  2. Stop Multi-Tasking. You cannot focus and do multiple things well. Your productivity suffers. You think you got a lot done but none are done well and you would have completed more had you stayed focused. Studies show that focused activities allows you accomplish more.
  3. If you are a business owner do not discount your product. You are not the Banker. On more than one occasion I wanted to help someone so I gave them some help by discounting my product. The ones that I offered this help to were the ones who valued it the least, who took the most time and accomplished the least.
  4. You do not need to be an expert. People will be confused if you explain every detail. They really want to know why it works not how it works. It helps with your confidence level to know this info but you do not have to tell everyone unless they ask. Do not spend time trying to figure out every nuance of your product. Just go do what you have to do. If someone asks you a question you cannot answer, tell them you will find out and set a date and time when you will get back with them.
  5. Stop waiting for your family’s approval. They want you safe and many time what you want, they see as risky. It is your life. Live it by your rules not theirs! Decide. Take action.
  6. Stop going to networking events. Spend your time where your prospects are, not where it is safe. Most people you meet at networking events want to sell you their product. That is why they are there. I cut way back on my networking because the same people show up. They were becoming more like reunions.
  7. Avoid the tire kicker. They want to tell the world they tried everything when in reality they will suck you dry and never take action. Do not waste your energy on tire kickers. On the flip side, work with people who are where you want to be. Be open and coachable. This will shorten your time to success.
  8. Why do you do what you do? To be truly successful, spend as much time working on you as you do on your business. Results happen when you change what you do. The best way to change what you do is to change how you think. This could be learning new things, taking different actions, and being exposed to people who think differently than you do.
  9. Stop believing the wrong thing. It is not skills that hold us back but our beliefs. Anyone can learn anything, assuming they have the desire and interest. I cannot tell you how many audio programs I listened to and did not implement what I learned. I would then listen to the same program 10 years later and wonder why I did not trust (believe, implement, execute, etc) what I first learned. I think of all the time I wasted.
  10. Do not believe your limitations. Those limitations are things you learned as a child and you do not have to have the same beliefs now. It is not your fault if you are not happy with your life as it exists today but you are responsible and you can change it. As Michelangelo once said, “The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” Aim High  and take purposeful action


Call today for a free consultation. I can be reached at 330-990-0788

Ron Finklestein

Business Coach

How 9/11 Changed my Life

One Man’s 911 Journey

On 9/1/11 I just lost my job. On 9/11 I am setting in front of the TV watching the airplane hit the second tower.

I knew my life would never be the same. I knew it deep in my heart and soul. I knew that finding a job would be difficult at best. I knew I had to do and think differently if I were to thrive and prosper. I knew I needed to make massive changes and I did not what they were or how to make them.

Was 9/11 a terrible situation? Yes.

It never should have happened.

But it did and it changed my life in a very powerful and profound way.

I gave up the belief that I would work for a company and retire at 65 with a gold watch and a pension.

I gave up my belief in security. I created a new belief that the only security that exists is the security I create for myself. That is both a very frightening and empowering thought.

Were those transitions painful? Yes.

Were they hard? Yes.

Would I want to go through them again? No.

Would I change my response to them? No.

I am a different person. I am a happier person (most of the time.) I have better relationships. I am more independent. I created many new skills and I embraced opportunities that would not have been available to me otherwise.

I wrote four books and I am international published.

I created many new products that helped others achieve results.

I developed leadership skills that I did not know I had. I learned that leadership is a learned behavior.

I became an accomplished speaking professional. This was big for me. A major life changer in what I learned and how people respond.

I met many new people and many became dear friends.

I see change as something positive. It all depends on how I choose to react.

I now know my attitude is the determining factor in how good I feel and how I chose to respond to any situation.

I realized that I have helped many people. Many people have helped me.

I learned how much I hate the government intrusion into my life. America was created by people who were individuals who took charge. Who knew what they wanted and went after it. I want to meet more people like them.

I learned I want the American people to realize their greatness and stop being afraid.

I learned to better appreciate my wife and our children and how they need to learn their own lessons.

I learned I do not like negative people and I dislike it when I am negative.

I like the acceptance I feel from my dogs when I come home after a hard day.

I realized I am getting older and nothing will change that.

I realized I am not necessarily getting wiser as I get older.

9/11 did have a very positive impact on my life and I am thankful for the people who allowed this to happen.

To you, your life, your loves, your passion.

Ron Finklestein

Business Coach who wants others to take ownership




Last updated by at .