What do Dogs and Marketing Have in Common

What do Dogs and Marketing Have in Common –  how not to get choked

I have two good size dogs (both greater than 50 pounds.) I installed an invisible fence to give them some room to run without hurting themselves.

An invisible fence shocks (via the collar) the dogs when they get too close to the fence. It is not  a harmful shock, just enough to let them know the boundaries.

Yesterday, I wanted to take the dogs for a walk and removed their collars so they could leave the yard. Neither dog wanted to leave the yard for fear of shock. I had to carry both of them across the fence line. One on the other side both had a great time.

How does this apply to marketing?

When to comes marketing many of us wear our marketing collar. When our marketing does not work, the shock we experience is lack of results, spending money, and wasting time. The collar limits what we might try; we say to ourselves, “after all I tried that and it didn’t work” or “what if it doesn’t work and I waste all this money (time)?”

I once had a roofing client and we were planning some marketing tactics. Every  tactic I suggest his response was the same, “I tried that and it didn’t work!” After the 10th suggestion I finally said, “these tactics have worked for thousands of companies but they don’t work for you, what is the one thing they have in common?”

He thought for a moment and said, “me!”

This gentleman was never trained is marketing and he made several fundamental mistakes that, if corrected, could have a big impact on his business. But his invisible fence would not allow him to try something different. His yard was pretty small and his company was suffering.

What is your invisible fence? Is it spending money on marketing or on marketing coaching? Is it trying something you never tried before? Is it fear of failing or not knowing who to trust? What is the shock you feel: shame for failing, embarrassment for not knowing, fear of being taken advantage of or not being in control?

Marketing can be easy and fun when you know what you are doing. And it doesn’t have to cost a lot of money because you can do it yourself. It is not that hard.

Let’s remove your collar or at least provide you the opportunity to remove the collar and learn a proven  marketing system that works to generate more leads, convert more leads to customers, get customer to buy more, sell value – not price, make more money, learn how to build a website that generates leads, learn dozens of up sell, down sell and cross sell strategies that your competition does not know or use, learn how to put your follow-up on auto pilot and so much more – all at your own pace.

For a free trial go to akris.net and download your free report, The Three Biggest Lead Generation Mistakes.

May Blessing be Upon You,

Ron Finklestein
International Author, Business Coach, Speaker
info@akris.net
www.akris.net

330-990-0788

 

 

 

 

 

What does trust have to do with it?

What does trust have to do with it?

Does trust play are in business? In marketing and sales? How about operations or finance?

According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a stronger bottom line, when people trust you.

According to Horsager, trust is defined as a confident belief in a person, product or organization.

Trust should be congruent. It asks that you do what is right, deliver what is promised, and to be the same each time.

We know trust is important. People want to work with companies and individuals they know like and trust.

If you are not trustworthy people will stop buying from you (89% according to Horsagger.)

So how do you develop trust? The simplest way is to have trust transferred from a someone to you. The reason referrals work so well is a transfer of trust. If you trust me, and I introduce you to a prospect with the expectations that you can help them, this introduction goes a long way to building trust.

Likewise, if a referral is handled poorly, that impacts trust relationship for all parties.

In what ways can you develop trust, other than a personal introduction?

Marketing messages that are consistent and meaningful to the prospect and not lying to the prospect of the sales and marketing process.

Doing what you say you are going to do when you say you will do it.

Being consistent in word and deeds is important.

Being responsive is essential.

Honesty plays a big role.

My belief is that trust is given at first but must continue to be earned.

How do you build trust with others and how would you like others to build trust with you?

 

May Blessings be upon you,

Ron Finklestein

Marketing Site is www.akris.net

Consulting site is www.businessgrowthexperience.com

 

40th Anniversary Thank You Celebration

I have never promoted a product on my blog. My intent is to provide the highest quality content. I am going to break this rule.  I am happy to announce I will be celebrating my 40th wedding anniversary this month (April 2016). I consider this accomplishment my biggest achievement and I want to celebrate my success with you. The community of business owners I know and work with have helped me, and I want to share the wealth.

As a result, I am offering a 40% discount on my Marketing Elearning System, for a very limited time.

If you just want to check out the offer without reading the entire blog go to www.akris.net and sign up for your free trial. If you like what you see, use the discount code below when you register to take advantage of this anniversary offer.

40% Discount Coupon D8E1CD70AE

Let me tell you a bit about this system and why I am excited to provide this at such great price.

I am doing this because I want to share my good fortune – no other reason.

Why do you care? Answer this question. What would you say is the biggest problem you face today as a small business owner?

What Business Owners want to know how to generate quick cash flow so they can eliminate the gap between where they are currently and where they want to go.

They want to build their business systematically, so it generates $1 million in total revenue

They MUST build their business to its maximum revenue potential.

If you had to generate a minimum of 10 brand new leads by tomorrow morning, how would you go about doing it?

Strategy Is the Key. The key to building a successful business is implementing a successful strategy for your business that drives in a boatload of highly qualified leads so you or your sales staff can convert those leads into paying customers.

The E-Learning System provide our members with the strategies they need in the top five major profit centers where businesses can make the most money.

With the Marketing Elearning system, we can help any business increase their cash flow substantially within just their first 60 to 90 days.

Business owners make money one of two ways. The first is trading time for money. The second is or selling a product or a service.

When you trade Time for Money, you have a natural cap in earning. For example, if your Total annual revenue = $75,000, $75,000 / 2080 hours (hours in a year) = $36 per hour (your hourly rate).

To go to $1,000,000 / $36 = 27,778 hours. Unfortunately, one year contains just 8736 hours total.

This is where The E-Learning System will help. It will help with the-the three things a business owner wants:

  1. To generate immediate cash flow to remove the financial burden most of them are facing
  1. To generate the maximum amount of revenue their business can produce
  1. To build their business

The Marketing E-Learning helps them achieve all 3 through

  • Assessment
  • The E-Learning Roadmap
  • The Quick Start Program

The Assessment.

The assessment is a look and where you are now, and the system structures the first page to place the most important tasks first.

The E-Learning Road

The E-Learning Road shows you the shortest route to achieving your goals.

The Quick Start Program

The Quick Start 5 Step Profit Formula walks you through how to generate more leads, convert more leads to customers, sell at a higher price and grow your profits.

Here’s how the process will help you get results.

First, you MUST create a market-dominating position.

Next, identify and understand who is your ideal client.

Then, know and understand your ideal client’s decision-making process.

Now create a compelling marketing message.

Then convey that powerful message using marketing and advertising tools the

E-Learning Weekly Series provides.

Now design or update your website, so it powerfully conveys that same message

Then create persuasion marketing using a specific marketing formula that’s proven and tested

Next, map out a sales process, your roadmap to wealth

We’ve invested more than $1 million dollars creating, developing and producing this program, and all of it’s designed to make business owners successful

We specifically designed it to give all small business owners total and complete access to every tool, resource, template, strategy, tactic and training video we’ve used over the years to help business owners worldwide to generate immediate cash flow to eliminate current financial burdens, build their business, so it reaches its maximum revenue potential reach that elusive $1 million dollar revenue goal

But, it must be “affordable” to all small business owners

Here are our costs:

  1. monthly licensing fee + IT team = $97 per member per month
  1. Weekly Group Coaching @ $495 per month (optional)

This system retails for less than $700 per month; this system offers all the tools, resources, templates, examples, strategies, tactics and Group Coaching support small business owners will ever need.

Because it is my 40th wedding anniversary, I am discounting the $97 a month fee, by 40%, to $58.20, and I will give you the group coaching at no charge as long as you are a member of the E-Learning system. This offer will not be up long so if this interest you don’t wait. To make it easy, go to www.akris.net and sign up for our free report, The 3 Biggest Lead Generation Mistakes Small Business Make. When you do, you will receive four emails that will walk you through the process, and you don’t have to spend a cent.

If you have a question, just send me an email at info@akris.net.

Please know this is not a marketing strategy to sell memberships. It is my deepest desire to share with you my success of being happily married for 40 years.

May You Be Blessed,

 

Ron Finklestein
330-990-0788

info@akris.net

ps. Because it is my 40th wedding anniversary, I am discounting the $97 a month membership fee, by 40%, to $58.20, and I will give you the group coaching at no charge (a $497 monthly value) as long as you are a member of the E-Learning system. This offer will not be up long so if this interest you don’t wait. To make it easy, go to www.akris.net and sign up for our free report, The 3 Biggest Lead Generation Mistakes Small Business Make. When you do, you will receive four emails that will walk you through the process so you can make an informed decision without spending a dime.

 

 

Do You Know How Much Each Client Is Worth To Your Business?

Do You Know How Much Each Client Is Worth To Your Business?

The lifetime value of each client is defined as the total gross profit that you accumulate from a customer over their lifetime of doing business with you less the acquisition cost and marketing expenses over their lifetime.

When you know this value, you also know exactly how much money you can spend to acquire a client through marketing.

Do you realize the power that gives you as a small business owner? Did you know that by knowing your customer lifetime value, you can literally dominate your market and eliminate your competition in the minds of your clients?

What you need to know…

Most business owners know intuitively that it’s much easier to make an additional sale to a current client than it is to make that first sale that acquires that client. Unfortunately, they don’t do enough to figure out how they can sell more to their existing client base.

Why you need to know this…

It’s important to understand that a client who has had an exceptional experience with your product or service is naturally going to look to you to help them fulfill their other needs with additional products. They now trust you, and are happy with the relationship they have with you. You should take advantage of their trust and make an offer for another product/service immediately after their initial purchase, and schedule frequent campaigns to offer more to your client base.

The cost to you if you fail to act…

When your customers recognize that you provide them with value, they will continue to purchase from you. But, you can’t assume they will just call you up and ask you to sell them something. You have to make the effort to ask for their order.

So are you doing that?

Do you know how to do that?

Are you aware that all of this can be put on auto-pilot, and requires no further action on your part whatsoever?

This is easy to do and in most cases… costs you nothing except a little time to set it up.

How can you learn to develop these critical skills?

We’ll show you how. We’ll help you to develop these skills quickly and easily through our E-Learning Marketing System™ Coaching Program. In fact, we want to share our expertise with you and demonstrate our expertise.

For example, how would you like to fire the clients you hate to work with… and instead, build a successful business by hand selecting the type of clients you want to work with? With the help of our E-Learning Marketing System, we can help you quickly grasp this critical business fundamental and immediately apply its power to help you build your business to record heights. Listen to this exclusive webinar and we’ll unlock our vault to this proprietary members-only information.

To help you grow your business I am offering a free video called, “Everything You Were Taught About Marketing is Wrong.” To see this video visit http://akris.net

To your success,

Ron Finklestein

330-990-0788

info@akris.net

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just visit http://www.akris.net and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. Http://www.akris.net.

 

Do You Know How Much Each Client Is Worth To Your Business?

Do You Know How Much Each Client Is Worth To Your Business?

When you are putting together you marketing plan for this year think about the lifetime value of a customer. The lifetime value of each client is defined as the total gross profit that you accumulate from a customer over their lifetime of doing business with you less the acquisition cost and marketing expenses over their lifetime.

When you know this value, you also know exactly how much money you can spend to acquire a client through marketing.

Do you realize the power that gives you as a small business owner? Did you know that by knowing your customer lifetime value, you can literally dominate your market and eliminate your competition in the minds of your clients?

What you need to know…

Most business owners know intuitively that it’s much easier to make an additional sale to a current client than it is to make that first sale that acquires that client. Unfortunately, they don’t do enough to figure out how they can sell more to their existing client base.

Why you need to know this…

It’s important to understand that a client who has had an exceptional experience with your product or service is naturally going to look to you to help them fulfill their other needs with additional products. They now trust you, and are happy with the relationship they have with you. You should take advantage of their trust and make an offer for another product/service immediately after their initial purchase, and schedule frequent campaigns to offer more to your client base.

The cost to you if you fail to act…

When your customers recognize that you provide them with value, they will continue to purchase from you. But, you can’t assume they will just call you up and ask you to sell them something. You have to make the effort to ask for their order.

So are you doing that?

Do you know how to do that?

Are you aware that all of this can be put on auto-pilot, and requires no further action on your part whatsoever?

This is easy to do and in most cases… costs you nothing except a little time to set it up.

How can you learn to develop these critical skills?

We’ll show you how. We’ll help you to develop these skills quickly and easily through our E-Learning Marketing System™ Coaching Program. In fact, we want to share our expertise with you and demonstrate our expertise.

For example, how would you like to fire the clients you hate to work with… and instead, build a successful business by hand selecting the type of clients you want to work with? With the help of our E-Learning Marketing System, we can help you quickly grasp this critical business fundamental and immediately apply its power to help you build your business to record heights. Listen to this exclusive webinar and we’ll unlock our vault to this proprietary members-only information.

To help you grow your business I am offering a free video called, “Everything You Were Taught About Marketing is Wrong.” To see this video visit http://akris.net

To your success,

Ron Finklestein

330-990-0788

info@akris.net

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just visit http://www.akris.net and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. Http://www.akris.net.

 

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