The New Marketing Strategy Guaranteed to Work

The New Marketing Strategy Guaranteed to Work

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

Marketing is designed to persuade you to take a specific action (call now, space is limited), or not do something (don’t throw that away, recycle it).

People have become cynical. Marketing has become so sophisticated that people feel tricked into doing something only to find the product or service did not perform as stated or expected. We are inundated with thousands of marketing message daily from people trying to part us from our time, energy and money.

What’s a marketer (business owner) to do? I have new and powerful marketing technique that is guaranteed to work. What is it you ask?

It is quite powerful. You simply market your products and services with Integrity. Integrity is defined as adherence to moral and ethical principles; soundness of moral character; honesty.”

Wouldn’t it be great when we encountered someone selling a product or service that interested us that we felt we could trust the person or company? That we could have an open dialog; that the message was to be consistent and had integrity. The honesty was there.

There are six questions your prospects wants answered before they buy. You can download the report at http://www.aboutbusinesssuccess.com. This report will help you communicate your message with honesty and integrity.

This message was prompted by a bad experience I had will my bank. I should say my old bank – I just left them. Here is what happened. I received my home equity line statement from my bank and the bank demanded the loan be paid in full. We are not talking about a small about of money. I called customer service to see what was going on. I was told my house was in the collections and foreclosure process, I could do nothing to stop it, and no one I could call. The process must run its course. They told me I was late 30 times (BTW, I was never late.) When I suggested they made an error, I was told I was lying.

I spent hundreds of hours trying to solve this (as a small business owner this time away from my business was quite painful) finding the right people to talk too, feeling really stressed out and helpless because of the stress it put on my family, only to find out they made a mistake. My house was not in foreclosure, it was not in collections, and all was fine.  I did not get so much as a letter of apology. I think they were afraid I would sue. Don’t worry, I am not that kind of person. The letter I did get, saying my credit was not damaged,  did not have a signature. The collection letters I received that had a phone number would not return my calls. I was even told they called me and I know they did not because I have just one phone I use for all call and the call log does not lie.

While I am going through all this I see the banks’ commercials on TV about how easy this bank is to work with, how much they care about their customers and how responsive they are to their customers’ needs. I was quite angry that there was a total and complete disconnect between their message and their actions. At this time, I should point out that I had been with this bank over 30 years. I am in process of changing banks. I paid off the loan in questions, and I am creating an arm’s length relationship with my new bank.

Contrast that with the city where I now live. They put in a new sanitation line on my property that caused all kinds of water  problems in my yard. It has been a slow process but they are taking ownership and fixing the problem at their expense and the investment they are making is not insignificant.

Problems will happen. It is how you handle the problem that is important. Which organization was more in integrity with their customers? Is your message congruent with your organization’s action?  Do you deliver what you say you will deliver? Is your marketing message consistent with your company’s actions? All people want is to be treated fairly and honestly. Do you allow people in your organization to do that?

Do you handle your customer problem with integrity? Do you handle your sales with integrity? Do you live your life with integrity? Do you market with Integrity? Are you seeing a theme here? Being in Integrity is all that you do and be? The true disconnect is when your actions are not consistent with your words.

Ron Finklestein

Http://www.businessgrowthexperience.com
ron@akris.net
330-990-0788

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