Are You Authentic?

Are You Authentic?

I was watching what people post on Facebook and Google+. I noticed some of the people I know are different people in person then they are in the social media.

This got me thinking about what people want when they are looking for a product or service.

I think we have two types of problems:

  1. We are learning not to trust marketers because they know the right words but many times cannot deliver.
  2. Marketers are teaching us to ignore their messages.

Many times I have purchased a product or service because I felt the marketing message resonated with me. When I received the product, it fell far short or what I was expected.  The marketers used all the right words but the product did not deliver. I am not suggesting the product is bad, maybe it was just marketed to the wrong people or it solved the wrong problem. Maybe the marketing department did not communicate with the product developers.

I have read several reports that suggested we see from 1500 up to 10,000 marketing messages daily (TV, radio, internet, text messages, ads on free software, etc.) I see so many I stopped paying attention to them. I don’t think I am alone in ignoring these messages.

So what do people want these days? I think they want you to be authentic in your message. Say what you mean and mean what you say. I think they want you to be consistent in your message. I think they want you be straight with them. We often underestimate our buying audience. They are smart. They know what they want. They just want you to tell them how your product or service will help them. They are weary, distrustful and jaded.

Keep your message simple. Keep it truthful. Keep it authentic – just be real.

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Ron Finklestein


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