8 Steps to Overcoming Adversity
Before we get started let’s define adversity, what it is and where does it come from. Adversity is defined as 1. adverse fortune or fate; a condition marked by misfortune, calamity, or distress: A friend will show his or her true colors in times of adversity. 2.an adverse or unfortunate event or circumstance.
It is a fact of life you will meet many adversities in life.
Everyone has experienced adversity. We have experienced adversity in our personal lives: death of a loved one, cancer, stroke, fire, theft, losing a job, divorce, accident, severe allergies, etc. We have experience adversity in business: partner theft, uninsured claim, lawsuit, losing our biggest customer, unexpected market changes, losing a key employee, etc.
What do I know about adversity?
A fair amount. My wife had cancer, I had a brain tumor removed, I developed food allergies that made me very ill and it took years figure this out, I lost my job and I could go on. None of that is really important because everyone could add something to this list. I am no different from you.
I work with small business owners who deal with adversity all day long. Most have never been trained in sales or marketing. As a result, they don’t understand the difference. They wonder why sales are slow and they feel like they are wasting time. I am usually the last person they call because they think it is a sign of weakness to ask for help. Many of them sacrifice their family, livelihood and personal relationships to achieve business success.
Here is what is important when dealing with adversity, either personal or business.
8 Steps in dealing with adversity:
- Understand adversity is necessary to your success. Embrace it and fail forward! Adversity does not pick sides.
- Remember the reason you started your business. Being clear on your purpose is one of the most powerful tools you can use to overcome adversity.
- Define results to measure success. This allows you to get selfish with your time, energy and money. Nothing great was accomplished without wise choices concerning your time, energy and money.
- Take ownership. Know that no one will save you, you have to it yourself.
- Be Persistent. Keep your purpose in mind. The energy for persistence comes from your purpose.
- Stay Focused on the behaviors that drive your success. Your behaviors are the only thing you have control over. Results are always in the past. Stay focused on what you can control.
- Be Disciplined. It has been my experience that each of us know what needs to be done and we just won’t do it. We must remember item #4 and do those things we don’t want to do or afraid to do.
- Ask for help. Asking for help is not a sign of weakness. It is a sign of maturity and strength. I know of no one who created success by themselves.
To Your Success,
If you want help overcoming your sales and marketing adversity, we are there to help. Download a free report at http://www.akris.net